How to Understand Women

Girl-friends on shoppingMarketing to Women for Small Business Success!… Understand a woman’s mind and her way of thinking, will lead your business to success… Understand her emotions! And Why Women Buy!

In Order to Marketing your Product or Service to the female consumer, you Must Understand Her Emotions…

Let me start by saying “There is no such thing as a unisex brain,” says neuropsychiatrist Dr. Louann Brizendine of the University of California in San Francisco and author of “The Female Brain.”

Men and women look at the world so very differently. You must know your marketing objectives, your GOAL!

Why is your small business marketing to women in exactly the same way it does to men?

A woman’s brain is like a big ball of wire and everything is connected to everything else all tied together through emotions!

A man’s brain is a series of tiny boxes and each box does not touch the other box.

The ability to understand gender marketing, and specifically the female brain structure and how she thinks, can provide your business with one of the most genuine competitive advantages it may ever know.

Women are the driving force of the global economy, so it’s crucial that you develop a marketing strategy that target market to women.

Most of us know about selling the benefits of our product or service, not the features. But you also need to lead with the emotional benefits, rather than the logical ones when marketing to a woman.

Women enjoy the details of any story; men prefer the headline and summary.  Men are interested in how things work, and women are interested in what something will do for them.

The future is female, and the companies that recognize and embrace this fact are the ones poised to dominate their market. It’s as simple as this: understand women and succeed.

Women connected with each other by revealing their vulnerability through talking and story telling. Are you listening?

Imagine… by reading the information provided on this website, you’ll be a more effective marketer to the most powerful consumer, a woman. All because you now know how to appeal to their desires, and her basic emotions to get her to take action!

How do you master these differences, to create a “Real Women Marketing Strategy?” I’ll show you how through effective marketing practices that will drive up your sales and increase your profit!

Women have a huge amount of influence when it comes to making purchases for the home, family, and not forgetting for work. So you need to connect with her basic emotions in order for her to know, like and trust you.

You never get a second chance to make a good first impression, especially when selling to a woman.

So what do women talk about? Everything! There is no subject too meaningless to talk about. Are women talking about your business? Click Here to learn more. Why Women Buy…