What are Backlinks?

Backlinks are the backbone of search engine positioning. Backlinking is very useful for the people who cannot afford  money on advertising. These links lead to a web page and back lead to another web page. The backlinks work great with the websites that are designed with high quality, well established and with good ranking.

There are numerous techniques used in the internet market to gain from backlinks. Some of them are article submissions, which Google regards highly especial articles submitted to ezine Articles, Directory submission, press release, blog posting and social networking.

Why search engines consider backlinks when ranking a site?

The search engine treat your website by content and popularity, the more votes (links) you get the more it recognizes you and gives you ranking respect. So, it takes every backlink to your site as a vote. Depending on the number of backlinks received, your website is branded in the search engine. So, if your site receives lot’s of backlinks, then your site has something useful or informative for the audience.

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