Use Video to Engage Customers With Your Brand
You can use video as an interactive medium to get consumers engaged with and excited
about your brand. After all, you don’t have to be the one producing the videos, many customers
will be happy to do that for you!
Start a video contest to promote your brand
Ask users to upload videos of themselves using your product
Invite users to embed your videos on their own web pages
Use Video to Encourage Regular Visits to Your Website
You can use video to get people to come back to your website over and over again.
By providing regular, quality content, visitors will come back again and again to see
what new videos you’re offering.
Produce daily (or weekly) video podcasts with timely information
Use a RSS feed to update visitors about new videos
Use videos to promote events and recent activities at your business
Use Video to Stand Out From the Competition
There are still many industries that don’t use video as a common practice. If your competitors
don’t yet use video, you’ll be able to set yourself apart by using video on your website.
Add a video to your business listing in online directories
Promote your web videos on your own websites
Spread your videos vi-rally by embedding your code on Social Media Sites.
Even Facebook is using video for Friends and future prospects to communicate with one another. Introducing Facebook 360Mate Video Chat. Google has just developed Google + that also has video capabilities and access.
Free! Video Editing Software:
ooooooooWindows Movie Maker Mac’s iMovie
How does Video Work?
The details are complicated, but in simple terms the lens of the camera
focuses an image onto a sensor, and the sensor converts the image
into an electronic signal that is stored on tape, disc, hard drive, or memory
Video cameras usually record sound along with images.
Almost all video cameras have microphones, but even though images
and sound are usually recorded to the same tape, disc, or card they are
two different types of information – so you can think of them separately.
You might record an outdoor scene and the sound is terrible, but you
know you don’t want the sound because you are going to edit over it with
music. Or you might choose to record sound with your video camera while
the lens cap is on because you just want the sound.
To start editing your footage into a finished film you need a computer with
editing software. Nearly all PC’s come with Windows Movie Maker, and all
Mac’s come with iMovie.
Hard Drive: Video takes up a lot of space on your computer’s hard drive.
Check to see how many gigabytes (GB’s) your computer has. Is it big
enough? Each hour of video you download to your computer can use up to
12 GB’s of hard drive space.
Camera: Just like computers, not all cameras are the same and not all
footage is the same. It will help to know what kind of footage your camera
shoots in order to load it correctly onto your computer and import it into
your editor. Here are the most important characteristics that you should
know about your footage:
Frame Rate: The number of still images (or frames) recorded every second.
Usually frame rate is expressed in frames per second (fps) and most video
cameras record at 30 fps.
Resolution: Each frame/still image is recorded as thousands
of tiny picture elements, called pixels. An image’s resolution is how many pixels
the image has. Resolution is usually expressed by numbers for horizontal and vertical:
640 by 480 means 640 pixels wide, by 480 pixels tall. Multiply the numbers
and you get the total number of pixels. In this case 640 x 480 = 307,200.
Recommended: 640×480 or 720×480 for normal standard definition shooting
and editing, and 640×480 or 320×240 for posting to on the web.
Aspect Ratio: Is what defines the width and height of your images.
The most common aspect ratios are 3:2, 4:3, and 6:9. The important thing
to remember is that your camera should use a format that your editing
software can handle. Cameras usually only shoot in one format.
Most editing software can handle many different formats, but they can’t always
handle everything – so double check! If your editing software cannot accept the
format your camera records in you must use special software to convert the
footage before you can edit it.