The purpose of a USP was to develop a UNIQUE offer to your target market that was
either not being offered by your competitors – or was not being offered as well
as you could offer it.
If you’re like most people reading this, you want to use the internet to sell
information and / or a product(s).
Information products are a dream to sell. They cost practically nothing to create, no
inventory to handle and you can get extremely high profit margins on them. But
of course they are not perfect – the problem is it is very easy for your
competition to knock them off!
The second problem – thanks to the internet, there is more competition than ever
before and growing every day. So even if by some stroke of luck you discover a
USP that is completely unique and is in high demand – instead of being able to
ride on its coat-tails for say 5 years… you’ll be lucky to do it for five
months – at the MOST.
And just think if you spent all this time building up your USP to solidify your spot
in the market place – well that’s time you’ll never get back after your USP
loses its uniqueness and/or demand.
So What’s The Solution?
Creating a true competitive advantage over your competition that can’t be knocked
off by another business or a catchier slogan. But it comes at a cost – it takes a lot
of constant innovation and high quality content to create such a product.
The real trick to creating a relationships at break neck speed is to offer a lot of
“one problem, one solution” products to the market place at
unbelievably low prices of just $17 to $37.
Front end products will be structure liked this.
1. One problem, one solution – we go very narrow, thus getting attention more easily.
2. The solution MUST be step by step, and it must be short and straight to the point to make it very easy to act upon.
3. Our front end products must deliver on our promises. That way when we make
future offers to our clients, they will feel much more comfortable taking us up on
them – because of their previously successful associations with us.
If you want to make a “higher ticket” item to start off a relationship with
a new client, then you should seriously considering doing a $1 trial offer
Do this because I KNOW it’s much more powerful than any marketing message
I could create, or any fancy Unique Selling Proposition.
And you should do the same for your clients!