Creating a video to demonstrate your product can be the tipping point that convinces a visitor to buy. For example, if you can show a technology-averse visitor that your product is easy enough for even a beginner to use, you’ll overcome one of their biggest objections to buying.
Video allows you to remove barriers by inspiring confidence and putting a personable face on the product, ultimately winning customer trust and closing more sales.
Not only is it a good idea to use video to sell your product, but it will also pay dividends with customer service. For example, creating a video that walks customers through resolving a very common customer service request could save your organization money and time. Things that are difficult to describe with words and pictures are much easier to express in video format!
Lastly, if you upload product demonstration videos to YouTube or other video sites, affiliate marketers can use them to help promote your products by embedding them in their site, which will save you money on marketing. Publishers with products that can be easily demonstrated by video should start making videos available to their affiliate partners!