If you are trying to drive information into someone else’s brain, make sure they understand what it means. Sounds simple right? But let me explain…
Ever had those moments when someone is explaining something to you verbally, and you just don’t get it? It won’t register in your brain. You cannot get a clear understanding of what the other person is explain to you, whether that is an actual product and how it works, or the way a pyramid system works for a MLM business?
Now, I’ve used my brain a lot over the years, so could it be I’ve blown a few circuits and that part of my brain doesn’t function anymore? But that cannot be true as our brains are designed for constantly learning and exploring. So what’s wrong with me, why won’t my brain figure out something that is being verbally explained? Maybe, you’ve experienced the same thing?
It wasn’t until I attended a Brain Personality Connections seminar presented by Julie Anderson, that I understood what the problem was. My brain wasn’t broken or worn out; it was because of my Brain Personality Connection. I’m a Kinesthetic! No it’s not a disease, its how my brain works. There are three personality traits, or learning styles:
Visual brain personalities make up approximately 60% of the population. They learn by visually processing information. They take in information through their eyes, and then the brain processes it.
Auditories make up approximately 20% of the population. The best way that auditories take in information is through their ears. When communicating with an auditory it is really important that you communicate with them by use words to express, or emphasis the important facts.
Then finally Kinesthetic personalities, which is what I’ve discovered that I am, thanks to Julie. We make up approximately 30% of the population. Kinesthetic’s process information effectively and more efficiently based on what they smell, touch and feel in their gut.
Your brain has a superior communication style and it may not match that of the other person. I want you to understand that none of the traits are superior then any of the others. What I’m trying to get clear here is don’t assume that other people make decisions or communicate based on that same brain pattern that you have. For me, when someone is verbally explaining something to me without any visual display, picture, or an actual hands on activity. They might as well be speaking to me in a foreign language, because my brain is simply not registering what they are saying. So! What do you think I’m going to say to them? You’re right! “No thank you ”or “I need to think about it.” Stands to reason right?
So as you can see in business it’s worth understanding the three communication skills, or styles. It’s definitely worthwhile for your ROI. Why only send your message out to half the people, when through verbal and visual (print) you can reach them all.
So much of our personality is really connected to the biochemical make-up of our individual and unique brain. If you learn to communicate better, if you learn how to fully understand what your potential clients want, if you can present your proposals better to their unique brain, you will increase your chances of getting them as a client.
If you really make sure that everything is pleasing to whatever the communication style is of your potential client, it will increase their brain’s ability to grasp the information that you are trying to communicate to them.
Whatever your business you should have nice visually appealing material period because the brain, whether it is a visual communicator or not, will most often remember pictures better than words.
Don’t forget to tie in the emotions as well, as previously discussed. It’s the only way to get the sale.
If you master the art of communicating well to the different brain types, chances are you will increase your bottom line.
When the brain detects an emotionally charged event, the amygdale releases dopamine into the system. Because dopamine greatly aids memory and information processing, you could say the Post-It note reads “Remember this!” Getting the brain to put a chemical Post-It note on a given piece of information means that information is going to be more robustly processed. It is what every ad executive and marketer wants.
The greater the number of examples in the paragraph, the more likely the information is to be remembered. It’s best to use real-world situations familiar to the learner. The more personal an example, the more richly it becomes encoded and the more readily it is remembered.
If you are trying to get information across to someone, your ability to create a compelling introduction may be the most important single factor in the later success of your mission.
Memory is not fixed at the moment of learning, and repetition provides the fixative. In today’s onslaught of marketing campaigns from every direction, you must be in front of your prospects 21 times before they will take any form of action on your message.
When it comes to memory, researchers have known for more than 100 years that pictures and text follow very different rules. Put simply, the more visual the input becomes, the more likely it is to be recognized and recalled.
By: Fay B. Castro