Read what the masters of persuasion had to say about crafting a winning sales letter to sell a product or service. Apply these rules to your landing pages and other offers to receive maximum results from your copy.
These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett.
Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter. There words are as true now as they were back then.