Below are a list of points to consider when developing an SEO program.
Guide provided by Google.
Deciding to hire an SEO is a big decision that can potentially improve your site and
save time, but you can also risk damage to your site and reputation. Make sure to
research the potential advantages as well as the damage that an irresponsible SEO
can do to your site. Many SEOs and other agencies and consultants provide useful
services for website owners, including:
- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, etc
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
Advertising with Google won’t have any effect on your site’s presence in our search
results. Google never accepts money to include or rank sites in our search results,
and it costs nothing to appear in our organic search results.
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is
when you’re considering a site redesign, or planning to launch a new site. That way,
you and your SEO can ensure that your site is designed to be search engine-friendly
from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO person include:
- Can you show me examples of your previous work?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice for organic search?
- What kind of results do you expect to see, and in what time frame?
- How do you measure your success?
- What’s your experience in my industry?
- What’s your experience in my country/city?
- What’s your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you?
- Will you share with me all the changes you make to my site?
- Will you provide detailed information about your recommendations?
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship”
with Google, or advertise a “priority submit” to Google. There is no priority
submit for Google. In fact, the only way to submit a site to Google directly is
yourself at no cost whatsoever.
Be careful if a company is secretive or won’t clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or
misleading content on your behalf, such as doorway pages or “throwaway”
domains, your site could be removed entirely from Google’s index.
Ultimately, you are responsible for the actions of any companies you hire,
so it’s best to be sure you know exactly how they intend to “help” you.
If an SEO has FTP access to your server, they should be willing to explain
all the changes they are making to your site.