Search Engine Optimization (SEO)

seo Search Engine OptimizationSEO is an acronym for “search engine optimization” or “search engine optimizer.”

Below are a list of points to consider when developing an SEO program.

Guide provided by Google.


Deciding to hire an SEO is a big decision that can potentially improve your site and

save time, but you can also risk damage to your site and reputation. Make sure to

research the potential advantages as well as the damage that an irresponsible SEO

can do to your site. Many SEOs and other agencies and consultants provide useful

services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, etc
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

Advertising with Google won’t have any effect on your site’s presence in our search

results. Google never accepts money to include or rank sites in our search results,

and it costs nothing to appear in our organic search results.


If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is

when you’re considering a site redesign, or planning to launch a new site. That way,

you and your SEO can ensure that your site is designed to be search engine-friendly

from the bottom up. However, a good SEO can also help improve an existing site.


Some useful questions to ask an SEO person include:

  • Can you show me examples of your previous work?
  • Do you offer any online marketing services or advice  for organic search?
  • What kind of results do you expect to see, and in what time frame?
  • How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • How long have you been in business?
  • How can I expect to communicate with you?
  • Will you share with me all the changes you make to my site?
  • Will you provide detailed information about your recommendations?


No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship”

with Google, or advertise a “priority submit” to Google. There is no priority

submit for Google. In fact, the only way to submit a site to Google directly is

through our Add URL page or by submitting a Sitemap and you can do this

yourself at no cost whatsoever.


Be careful if a company is secretive or won’t clearly explain what they intend to do.


Ask for explanations if something is unclear. If an SEO creates deceptive or

misleading content on your behalf, such as doorway pages or “throwaway”

domains, your site could be removed entirely from Google’s index.

Ultimately, you are responsible for the actions of any companies you hire,

so it’s best to be sure you know exactly how they intend to “help” you.

If an SEO has FTP access to your server, they should be willing to explain

all the changes they are making to your site.

Resource Information provided by Google.

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