Promote your website the right ways…
or other ways and link to it,Google understands that you’d like to let others know about the hard work you’ve put
into your content.
Increasing backlinks with intention to increase the value of your site
Effectively promoting your new content will lead to faster discovery by those
who are interested in the same subject. As with most points covered in this
document, taking these recommendations to an extreme could actually harm
the reputation of your site.
Master making announcements via blogs and being recognized online
A blog post on your own site letting your visitor base know that you added
something new is a great way to get the word out about new content or services.
Other webmasters who follow your site or RSS feed could pick the story up as well.
Putting effort into the offline promotion of your company or site can also be
rewarding. For example, if you have a business site, make sure its URL is listed
on your business cards, letterhead, posters, etc. You could also send out
recurring newsletters to clients through the mail letting them know about new
content on the company’s website.
If you run a local business, adding its information to Google Places will help you
has more tips on promoting your local business.