What is Marketing?

What is Marketing?

Learn Everything You Always Wanted to Know About Marketing! Marketing is defined to be, “The Art of Selling”. Marketing is a business card, an advertisement, a brochure, a press release, a website. And more recently, Marketing is Social Media like Facebook, Twitter, LinkedIn, Google Plus accounts, etc. Marketing is that relationship that connects a business

Marketing Message to Women

What Marketing Message are you Portraying to Women? Below we have provided the answer’s that can help you target market your products or services to women. Emotions: You first have to consider a woman’s hormones, yes! I said hormones. They swing up and down affecting her mood from week to week. (Sorry for being so…

Marketing Concept

Make a conscious choice to address and speak to women. Why not create a campaign devoted entirely to women but, if your brand, product or service is something appeals to men AND women alike why not speak to each demographic differently? It only makes sense as we look at everything differently than men. Businesses that think…

How Women Think

The Female Thought Process: How Women Think, Due to an Unconscious Thought Process in the Female Brain. The female brain has tremendous unique aptitudes – outstanding verbal agility, the ability to connect deeply in friendship, and hearty psychic capacity to read facial expressions and understand tone of voice for emotions and state of mind, and…

Increase Brain Power

Get your FREE! 5 Page Report on a Healthier brain. It helps you train your brain to remember things more easily, like someones name through rhyming, and picture images. It helps you with Brain Health through brain balance, and lets you know what is good for the brain, so it helps you with clear thoughts and utmost…

Communication Styles

Sensory Preferences of the Human Brain When marketing to your consumer’s you have to consider her brain sensory system. How does she decipher and process the information you are giving her, so she can make a logical decision? If you didn’t lead with the emotional benefits by hitting her gut when making your sales pitch, and now you’ve slipped…

Brain Energy

We are more alike than we think. No matter what color our skin, we are 99 percent plus alike. Our genetic material is similar to one another. There is a tiny group of cells in our Left Hemisphere of our brain that Says “I am.” As soon as you say those words “I am,” you…

Gut Feelings

Women have Gut Feelings about People Women know things about people around them. Gut feelings are not just free-floating emotion states but actual physical sensations that convey meaning to certain areas in the brain. After puberty, the estrogen increase means that girls feel gut sensations and physical pain more than boys. The area of the…

Marketing to a Mother

Mother’s Brain Within day’s or even a few hours after giving birth, a mother’s brain takes on an overwhelming protectiveness for her newborn child. When marketing to a mother remember that her child’s needs come first above all else. You have to market your product to her in such a way that your product does…

Color and the Brain

Color has an Effect on the Brain Make sure the colors you choose send the message that fits with your brand attributes. For example, if you need to build trust and credibility, wear medium tones of the color blue to convey this message. Keep this in mind when creating your visual identity system for your…

Professional Image

Seven Seconds to Impact The seven second rule.  According to Katheryn Volin, author of the book “Buff and Polish”, within a time span of seven seconds, you have already decided whether or not you like someone you have encountered- and they have made the same judgment about you!  While they are making a judgment about…

Free Radicals

Free radicals can damage brain cells. Once the neurons are impaired, they can no longer function properly. Brain cell memory functions are among the first to go in a process known as senile degeneration. The Institute for Brain Aging at UC Irvine has implicated free radicals as one of the mechanisms by which Alzheimer’s disease…

Vitamin B12 and your Brain

B12 Recent studies have shown that up to 40% of the population may have B12 levels that range from low to shockingly low. Perhaps even more frightening, a B12 deficiency can contribute to brain shrinkage, a condition associated with decreased brain function. According to a University of Oxford study, research is linking B12 deficiency with,…

Women are the Future

The Top Ten Rules to Remember About Women Consumers Applying the knowledge to your business Considering that women make up more than half the population (51 percent), is it even possible to consider them a business “category,” when their numbers are so large? Women around the world are more similar than they are different. Women are…

Selling Products Online

Selling to Women Online Understanding what women want when shopping Online is critical because women out shop men across most major consumer categories online, just as they do in traditional retail stores. It’s women who are driving the growth of retail innovation like local – and group – buying sites, sales sites, and digital coupons….

Retail Solutions with Women Consumers

Retail is a reflection of life. How to get women to linger, and enjoy the experience and more importantly buy more stuff comes down to the following principles:- Friendly, available help matters In the online world if someone can’t find something they are looking for they immediately go to another website or click on another…

Sales Process Steps

Sales process through women’s eyes. As soon as the salesperson introduces himself to a woman, he is sized up to determine whether she can trust him or not.  The first indicator is his language, was he polite, and did he use good grammar? Was he respectful?  He made no comments about being a woman on…

Face to Face Selling

Women factors Understanding the difference when closing a sale between a man and a woman can have a major impact on your closing rate. Whenever you’re selling, the sex of the person you’re selling to makes an enormous difference in how your pitch is received. Women are evaluating the salesperson as much as the product…

How to Communicate with Women

Women respond to personal stories Women’s conversations are full of stories about the people in their lives. When men speak to each other, they tend to talk about things such as business, sports, world events, gadgets, politics, and cars. This is because if a man gets too personal, he may inadvertently expose a weakness or…

Good Stories are Priceless when Marketing to Women

Create an emotional connection It’s the specifics in a campaign that make women think, “They’re talking to me – that’s my life.” For one thing, the campaign creators that clearly know that women rationalize their purchases, especially when spending money on themselves. (Men just don’t seem to have the same guilt gene that women do.)…

Marketing Message

Difference between sex appeal and gender appeal No matter how complex the marketing function becomes or how cluttered the media environment is, there are still only two sexes on the receiving end of a marketing message. Understanding the one that does most of the buying is crucial, and especially when there is such a big…

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