Optimize your Blog for the Search Engines

When people conduct a search on the Internet for a product, information, or the location of a business, they normally type in what they are actually looking for in their search engine of preference, whether that is Yahoo, Google, MSM, etc.

They will type in the search bar between 1 to 5 keywords that are related to their search, whether that is a broad search phrase such as ‘drinking water filter’, to a more defined search such as ‘Culligan FM-15A Faucet Mount Drinking Water Filter.’

The search engines will then deliver results that best match the human’s interest.

YOUR GOAL: To have your blog post show up in the search engine results for those keywords and topics that are most related to the content of the search.

HOW?

The first 3-5 words of your TITLE determine the success of your blog post in terms of how much traffic your post will generate back to your website. Success can only be had when you create keyword rich titles for your posts that match the most commonly searched keywords for your topic.

In other words, if you are blogging about your business to get people to visit your site, but the title of your blog is called “We offer the best service in town.” That is too broad a title and does not list any keywords for your particular niche or category, so Google, etc., would not know where to list you in their search engines. Also, another HUGE mistake is to start with your opening two paragraphs to write all about yourself saying things related to your credentials or background, or length of time in business. People are looking for specific items or information when conducting a search. So make sure you include your related keywords, or niche as many times as possible in the opening paragraphs.

How to determine which keywords are rich and the right ones to use for your posts?

You’ll need a keyword research tool. Some are free, and the more in-depth result tool (which I personally use,) cost around $100. A free keyword tool that works extremely well when conducting a general keyword search is, Google keyword search tool. Watch video to learn more about Google Keyword Search Tool.

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it’s critical that you learn how to conduct keyword research.

Below are examples of the difference between a non-keyword rich TITLE vs. a keyword rich TITLE that is proven to perform better in terms of traffic results:

Example of a “Bad” Title:

“Top 9 Ways You Can Drive Traffic to Your Website.”

Example of a “Good” Title:

“Drive Traffic to Your Website Using 9 Easy Steps.”

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless words like “top” or the number “9” or “ways”…and gets right to the important words that might be found when someone is using a search engine to research a topic related to your blog post or page title.

The example includes the word “Drive Traffic. Why? Because my keyword research tool said that over 18,100 people a month globally search for words “drive traffic” and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the post.

Recommendation on what NOT to do:

Don’t include too many vague words in your TITLE or include characters such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your post.

If you want to maximize results for your blog post, web page or even an article, you must master keyword research so that you can create keyword rich and intelligent TITLES. Your pay off will be massive amounts of traffic to your website thanks to the search engines.

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