Landing Page

Landing Page Design

Understanding the function of your landing page on your website:-

Landing page ImageYour website landing page refers to how good someone’s experience is when they land on the page they were directed to after clicking on your link from a social media site, blog post, video or even an ad.

You can improve your landing page experience by focusing on these main things: Relevance,Original Quality contentSimplicity, and Ease of Navigation around your site.

Many things can affect your visitor’s landing page experience. For example, is your landing page relevant to what a visitor is looking for? what directed them to your website in the first place? Can they find instantly on your landing page the item or information which brought them to your site in the first place? Is it easy to find your contact information? Is the page itself easy to navigate?

Your visitor’s landing page experience affects your PR Quality Score, which interprets down to your website position on the search engines.

Why landing page experience matters

Landing pages need to be maintained to get optimum performance results. Keep an eye on your bounce rate and freshen your content to invite visitor’s to stick to your page and read further information on your site.

A good landing page experience helps build trust with your customers and keeps them coming back to your site, time and time again, and even subscribe to your blog or newsletter. Subscribing requires your visitor to submit their name and email address in order for them to receive updates, etc. Owning email addresses is a very powerful marketing tool. You’ve heard the saying “The one with the biggest email address wins!”

Get better performance out of your landing page by making it easier for visitors to make a purchase, sign up for your newsletter, or do other things you want them to do on your website.

How to determine landing page experience 

To resolve landing page experience problems, take a look at a number of different things, from the actual content on the page to the overall design of the page that can help with sticking power.

Below are some suggestions that we know are helpful and you should keep them in mind when designing your landing page.

         1. Relevant and original content

  • Is the purpose of your site clear?

  • Is your site actually useful to visitors?

  • What does your site offer that other sites don’t?

    2. Simplicity

  • Is your business and contact information easy to find?

  • Are you upfront about any information you’re collecting from visitors?

  • Can people easily tell what’ll happen when they perform an action on your site?

    3. Ease of navigation

  • Is it easy for people to find what they’re looking for?

  • Does your site have too many links that might confuse people?

  • Can people easily find information to learn more or answer their questions?

Your Website policies

Policy Refers to Terms of Use, and Privacy Policy Agreement, that should be clearly display on a web page on your website. Stating: “We will NEVER sell, barter, or rent your email address to any unauthorized third party.” This way your visit knows that their information, name, email address, etc., will be kept private and not sold to any third party. Having this page displayed clearly builds more confidence about your site.

Improving your landing page experience

Below are a list of guidelines to help you think of ways to improve your visitor’s landing page experience that will create a call to action and get better performance results from your landing pages now and in the future.

         1. Relevant and original content

  • Make sure your landing page is directly relevant to your keyword(s).

  • Provide useful information on your landing page about whatever you’re promoting, advertising or offering as a service.

  • Try to offer useful features or content that is unique to your site.

  • Consider adding reviews that show real opinions from people who’ve used your product or service.

    2. Simplicity

  • Make it easy for visitors to find your contact information.

  • Distinguish sponsored links, like ads, from the rest of your site content.

  • Openly share information about your business and clearly state what your business does and what you want your visitor’s to do.

    3. Ease of navigation

  • Don’t make people hunt around for the information they might need.

  • Make it a quick easy process for people to be able to order your products mentioned on your link, marketing material or display ad.

  • Make sure people can easily find information to learn more about you and your product(s).

If you make significant changes to improving your visitor’s landing page experience, it could lead to higher Quality Scores and bigger profits over time if done according to the above guidelines. You might not see immediate impact, but you may see results over the next several months.

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