How Women Think

The Female Thought Process: How Women Think, Due to an Unconscious Thought Process in the Female Brain.

The female brain has tremendous unique aptitudes – outstanding verbal agility, the ability to connect deeply in friendship, and hearty psychic capacity to read facial expressions and understand tone of voice for emotions and state of mind, and the ability to defuse conflict. All of this is hardwired into the brain of a woman. These and the talents that women are naturally born with, and many men do not understand. But, this is something you must be aware of when selling your product or service to a woman. Don’t try to fool her, she’ll see right through you and you’ll lose a customer, forever.

It was only recently that research started to emerge revealing how the structure, function, and chemistry of a woman’s brain, affects her mood, thought process, energy level, sexual drive, behavior, and her overall well-being. So don’t be surprised if you notice a shift in her personality. It possibly is not you, just a change in her hormones.

Because of the scientific progress, we are now entering an era, finally, when women can begin to understand their distinct biology and how it significantly affects her life, and everyone around her.

The brain shapes the way we see, hear, smell, and taste. Nerves run from our sense organs directly to the brain, and the brain does all the interpreting. But the brain does more than that. It profoundly affects how we conceptualize the world. Whether we think a person is good or bad, if we like the weather or it makes us unhappy, or do we like a certain smell, or whether we’re inclined to take care of the day’s business. This can all change from week to week, in a woman, because of her change in hormones. So be aware on how you actually approach a woman. Never sneak up from behind and surprise her. All depending on the time of the month for her cycle, as to her response reaction to your surprise. Play on the side of caution, and don’t do it.

The brain’s first organizing principle is clearly genes plus hormones, but we cannot ignore the further sculpting of the brain that results from our interactions with other people, and with our environment. A parent or caregiver’s tone of voice, touch, and words, help organize an infant’s brain and influence a child’s version of reality. Don’t be too surprised if the same female customer comes into your store at two separate times and one time she can be all talkative and happy, and the next short with sentences and irritable. Don’t take this personal; treat her with welcoming warm kind words. Her emotions are always on full alert taking a snap shot of everything she experiences in her brain.

At the onset of puberty, both oxytocin and dopamine production are stimulated by ovarian estrogen– and for the rest of a woman’s fertile life. This means that teenage girl’s start getting even more pleasure from connecting and bonding – playing with each other’s hair, gossiping, and shopping together – then they did before they hit puberty. It’s the same kind of dopamine rush that coke or heroin addicts get when they do drugs. Women need other women to connect with. They need someone to tell their story. Are you prepared to listen?

A natural cautiousness towards strangers is part of the brain’s wiring of both males and females, but women in particular give early, careful scrutiny to a man’s likely level of commitment when looking for a mate, or connecting in a friendship/relationship. The woman’s brain anxiety circuits usually fire up around strangers, – her amygdala’s fear circuits are turned on full force as she analyzes whether someone is a friend or a danger to her.

Females over the centuries have had to learn how to spot when a man is telling a lie and exaggerating the truth. The female brain is now well – adapted to this task. By adulthood modern females have fined-tuned their superior ability to read emotional nuances in tone of voice, eye gaze, and facial expression.

After a twenty – second hug from a partner, oxytocin is released into the brain’s circuits and triggers the trust factor. A study concluded that Oxytocin released into the brain– sealing the bond between the huggers and triggering the brains trust circuits to confide in the person who is giving the hug.

Women know things about the people around them – a friend’s happiness in achieving a goal, or a spouse’s infidelity at a gut level. Gut feelings are not just free- floating emotional states but actual physical sensations that convey meaning to certain areas in the brain. Some of this increased gut feeling may have to do with the number of cells available in a woman’s brain to track body sensations. The area of the brain that tracks gut feelings is larger and more sensitive in the female brain, according to brain scan studies. Therefore, the relationship between a woman’s gut feeling and her intuitive hunches is grounded in biology.

Being able to guess what another person is thinking or feeling, is essentially mind reading. Overall, the female brain is gifted at quickly assessing the thoughts, beliefs, and intentions of others, based on the smallest hints.

Many evolutionary psychologists have speculated that this ability to feel another’s pain and quickly read emotional nuances gave Stone Age women a heads-up to sense potential dangerous or aggressive behavior, and this avoid the consequences to themselves and protect their children.

From what you have read above, should give you an insight as to how to approach your marketing and sales approach to a woman. Be truthful and honest, and if you don’t know the answer to here question “Say so.!” Don’t babble your way through, she’ll see right through your mumbling and take it to be a lie.

Find out if she is an audible learner, or visual so you can present your product information in a way she can understand. If you don’t give her the information she needs in a way she understands, you will hear those six dreaded words we all fear, “I need to think about it.”

If you have any question please feel free to contact me.

Fay B. Castro  or phone: 916-709-4935.


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