Mobile Site

Today, people don’t go anywhere without their mobile device. They may forget their wallet, packaged lunch or even their car keys when walking out their front door, but not their mobile phone. It’s crucial today that you include mobile marketing as part of your branding strategy. Mobile is the Future! Stay ahead of your competitor include mobile marketing as one of your marketing tools.

According to Morgan Stanley, in five years there will be more mobile internet users than desktop internet users.

That is just one of the many reasons we are taking mobile marketing very seriously.

However, like everything in marketing, having an effective mobile strategy takes more than just making your website mobile‐friendly. Going mobile calls for an integrated approach.

The Yellow Pages is DEAD! And Nobody reads Newspapers anymore. That’s why smart small business owners are realizing they have to focus their marketing attention on Social Media and Mobile Marketing. Turning to these mediums gets quicker ROI results.

The Future is Branding yourself on Mobile Devices.

Looking not too far ahead, it won’t be long before we don’t even need our wallet, paying for items will be done directly from our mobile device. In fact visit your favorite coffee shop or computer store, and the clerk takes care of your transaction right there on the spot, using her mobile device, no more waiting in long lines for the cash register.

It is a communication instrument that people can no longer live without. It’s become part of our clothing accessory with all the custom designed pouches and diamond studded cases. During the Wild West era, men packed a firearm around their waist, now it’s their mobile phone.

Mobile phones are devices that connect us to other people and even our favorite stores and restaurants. We don’t even need to push buttons to connect to people as many phones respond to voice commands with the accessory of a Bluetooth device.

Mobile phones are mini computers only on a hand held scale. There functionality has become as superior. They allow people to create documents, send emails and create text messages and many more functionalities. They allow people to stay instantly connected to news events from around the world and in their local area. In short, communicating on a mobile device has become part of our daily life.

Text Messaging, also known as Short Message Service (SMS) is a communications service that allows the exchange of short text messages, limited to160 characters, between mobile phones. It is also referred to as “texting.” SMS messages can be sent and received between virtually all operator networks. Virtually every mobile phone in the world supports SMS, creating an ever-present market for SMS-based advertising campaigns. SMS supports messages sent from one user.

There is a great benefit to marketing with SMS messaging. Simply put, it reaches your target market in an instant. By promoting in this manner, Text messaging alone gets seven to fifteen times the response rate of that of an email, and has an astounding 97% open rate. What this means is that mobile marketing allows individuals to get what they want, when they need it. And, it allows businesses to reach their customers with weekly or even daily promotions. There is nothing like a discount to draw people back to your store, especially when they already built that trusted relationship.

The combination of the mobile phone and marketing techniques can lead to increased sales and promotion as well as convenience and affordability. It is a tool for consumers to stay in touch with what they need and for businesses to provide consumers instant discounts and savings. Mobile marketing works well because it allows for the right action at the right time.

With over one billion handsets sold worldwide every year, mobile has unique attributes versus other media choices including the locality, or geographic specificity, it can attain; and the potential personalization of the medium because each consumer has a handset.

Mobile phones are high volume, personal fashion statements. They are always carried and always on, unlike computers. They enable the user to experience of camera, video and voice, and they have built-in payment mechanisms.

Number of Mobile Phones in the United States: 302,947,098.  USA Population: 310,866,000 Percentage of Population with a Mobile device: 96% as of December 2010.

Mobile marketing makes perfect sense. Is your business Mobile?


  • There are approximately 4 BILLION mobile subscribers across the world.

  • Most mobile device users keep their phones within arm’s reach over 90 percent of waking hours.

  • Nielsen predicts that smart phones will account for nearly half of worldwide mobile sales by 2013. This is a clear indication of how much more the Internet will be accessed via mobile devices.

  • Americans today are spending an average of three hours per day on the Internet from their mobile devices.

  • Over the past few years, the shipment of mobile handsets has grown 16% annually – reaching 400 million sold in the last quarter of 2010. Mobile device companies sold a total of 1.39 billion units in 2010.

  • Approximately 30% of U.S. mobile phone users have a smartphone according to Nielson. This number is expected to grow to approximately 43% by 2015 according to eMarketer.

  • In 2009, approximately half a BILLION people went online using their mobile device. This number is expected to double within the next 5 years.

  • By 2014, mobile Internet usage is expected to exceed desktop Internet usage.

  • According to Nielson, 70% of mobile users plan to upgrade to 4G service within the next year so they can have faster Internet speed while using their mobile devices.

  • According to founder and CEO of, Jeff Bezos, customers around the world have ordered more than $1 BILLION U.S. dollars from using a mobile device.

  • Gartner also predicts that by 2014, more people will access the internet from their mobile devices than from their PC desktops.

  • According to Facebook official statistics from January 2011, more than 200 million users (out of over 600 million Facebook users) access Facebook using their mobile devices; also, mobile Facebook users are twice as active as non-mobile users.

  • More than 200 million YouTube views occur on mobile devices every day.

  • 86% of mobile Internet usage happens while the users are watching TV.

  • Mobile marketing methods have proven to be effective in acquiring new customers, providing service to existing customers, and driving repeat business through relationship-building.

  • When combined with other marketing methods, mobile marketing has proven to increase conversion rates.

  • Studies show that as time goes on, people will prefer to deal with technology over human interaction.

  • More and more people are using their mobile devices to access the Internet while on the go. In fact, one-third of the world’s population uses their mobile devices to perform Internet searches.

  • One-half of all Internet searches for LOCAL products and services are performed from mobile devices.

  • Gartner reports that approximately 96 million mobile searches performed in 2009 were by those looking for a “location –based” (LOCAL) service. This number is expected to grow to more than 526 million searches by 2012.

  • Mobile-friendly websites receive higher mobile search engine rankings.

  • Mobile-friendly websites have higher speed, making the visitor experience more pleasurable.

  • Gives you the advantage over your competitors; most of which are not even leveraging the powerful benefits of mobile marketing.

  • It is easy to track your mobile success with free reporting and analytic tools available with most mobile platforms. Simply track your visitors and make improvements where necessary.

  • Integrating social media platforms such as Facebook, Twitter, and YouTube with your mobile website is simple and will help boost your profits even more.

  • According to researchers, 73% of consumers would like to receive special offers on their mobile devices – but they are not getting them.

  • Offers made via SMS text marketing has consistently gotten response rates up to 20% – that’s 10 times more than traditional advertising methods such as email, direct mail, and newspaper ads which usually get around a 2%-3% response rate.

  • Studies show that mobile coupons will become more relevant over the next several years.



SMS Text Marketing “Getting Started” Checklist

Ready to get your own SMS Text Marketing campaign started?

  • Decide whether or not you have a customer-base that would benefit from receiving offers and information via their mobile devices.

  • Decide what type of incentive you want to give in exchange for subscribing to your list.

    • Coupon or discount on your product or service

    • Free information that your target audience will find helpful

    • Voting / Polling

    • Text2Win

  • Determine what type of messages your SMS text marketing campaign will consist of.

It could be things such as:

  • Free information regarding your product or service

  • More coupons and discounts

  • Promotional offers

  • Event announcements

  • Appointment reminders

  • Prepare all your employees for your new SMS Text Marketing campaign. Explain the importance of their participation in getting customers to opt-in.

  • Create materials that you will use to promote your SMS text marketing campaign and put it in front of your target market.

    • Flyers

    • Table tents

    • Post cards

    • Newspaper Ads

    • Radio / TV Ads

    • *Be sure to create QR codes for each campaign and add them to ALL of your printed marketing materials.

    • Other:

  • Find a SMS text marketing platform to use. Look for one that has the important features you will need for your business.

  • Setup your SMS text marketing campaign.

  • Get a short code to use in your campaigns.

  • Get a keyword (or keywords) to use in your campaigns.

  • Make sure your SMS text messages state that the message is an advertisement and gives the recipient an easy way to opt-out of your list.

  • Be sure to give your recipients a call to action – whether you want them to respond to your message, visit your store, call your store, etc.

  • Don’t send too many text messages or your customers will opt-out.

  • Make sure your SMS text messages are brief, concise and only provide content that is relative to your business.

  • Implement your SMS text message marketing campaign into all of your other marketing channels so that they complement each other in helping you increase sales.

If you would like someone to setup and manage your SMS text marketing campaigns, give me a call at: 916-709-4935.

Mobile Marketing is the Future. Is your Business Mobile?

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