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]]> http://effectiveinternetmarketing.org/promote-website/effective-internet-marketing/feed/ 0 http://effectiveinternetmarketing.org/promote-website/search-engine-optimization-seo/ http://effectiveinternetmarketing.org/promote-website/search-engine-optimization-seo/#comments Sat, 06 Aug 2011 20:08:49 +0000 Fay B. Castro http://effectiveinternetmarketing.org/?p=398  

SEO is an acronym for “search engine optimization” or “search engine optimizer.”

Below is listed of points to consider when developing an SEO program.

Guide provided by Google.

Deciding to hire an SEO is a big decision that can potentially improve your site and

save time, but you can also risk damage to your site and reputation. Make sure to

research the potential advantages as well as the damage that an irresponsible SEO

can do to your site. Many SEOs and other agencies and consultants provide useful

services for website owners, including:

• Review of your site content or structure

• Technical advice on website development: for example, hosting, redirects, etc

• Content development

• Management of online business development campaigns

• Keyword research

• SEO training

• Expertise in specific markets and geographies.

Advertising with Google won’t have any effect on your site’s presence in our search

results. Google never accepts money to include or rank sites in our search results,

and it costs nothing to appear in our organic search results.

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is

when you’re considering a site redesign, or planning to launch a new site. That way,

you and your SEO can ensure that your site is designed to be search engine-friendly

from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

• Can you show me examples of your previous work?

• Do you follow the Google Webmaster Guidelines?

• Do you offer any online marketing services or advice  for organic search?

• What kind of results do you expect to see, and in what time frame?

• How do you measure your success?

• What’s your experience in my industry?

• What’s your experience in my country/city?

• What’s your experience developing international sites?

• What are your most important SEO techniques?

• How long have you been in business?

• How can I expect to communicate with you?

• Will you share with me all the changes you make to my site?

• Will you provide detailed information about your recommendations?

Promote your website in the right ways

While most of the links to your site will begained gradually, as people discover your content through search or other ways and link to it,Google understands that you’d like to let others know about the hard work you’ve put into your content.

Increasing backlinks with intention to increase the value of your site

Effectively promoting your new content will lead to faster discovery by those

who are interested in the same subject. As with most points covered in this

document, taking these recommendations to an extreme could actually harm

the reputation of your site.

Master making announcements via blogs and being recognized online

A blog post on your own site letting your visitor base know that you added

something new is a great way to get the word out about new content or services.

Other webmasters who follow your site or RSS feed could pick the story up as well.

Putting effort into the offline promotion of your company or site can also be

rewarding. For example, if you have a business site, make sure its URL is listed

on your business cards, letterhead, posters, etc. You could also send out

recurring newsletters to clients through the mail letting them know about new

content on the company’s website.

If you run a local business, adding its information to Google Places will help you

reach customers on Google Maps and web search. The Webmaster Help Center

has more tips on promoting your local business.

Redirect mobile visitors to your mobile site

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device.   In dealing with this scenario, here are two viable options:

Redirect mobile users to the correct version

When a mobile user or crawler (like Googlebot-Mobile) accesses the desktop

version of a URL, you can redirect them to the corresponding mobile version of

the same page.

Google notices the relationship between the two versions of the URL and displays

the standard version for searches from desktops and the mobile version for mobile

searches.

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If you redirect users, please make sure that the content on the corresponding

mobile/desktop URL matches as closely as possible.

For example, if you run a shopping site and there’s an access from a mobile phone

to a desktop-version URL, make sure that the user is redirected to the mobile

version of the page for the same product, and not to the homepage of the mobile

version of the site. We occasionally find sites using this kind of redirect in an attempt

to boost their search rankings, but this practice only results in a negative user

experience, and so should be avoided at all costs.

On the other hand, when there’s an access to a mobile-version URL from a desktop

browser or by our web crawler, Googlebot, it’s not necessary to redirect them to

the desktop-version. For instance, Google doesn’t automatically redirect desktop

users from their mobile site to their desktop site; instead they include a link on the

mobile version page to the desktop version. These links are especially helpful when

a mobile site doesn’t provide the full functionality of the desktop version—users

can easily navigate to the desktop-version if they prefer.

Users enjoy content that is well written and easy to follow.

Avoid:-Writing sloppy text with many spelling and grammatical mistakes. - Embedding text in images for textual content - users may want to copy and paste the text and search engines can’t read it

Stay organized around the topic

It’s always beneficial to organize your content so that visitors have a good

sense of where one content topic begins and another ends. Breaking your

content up into logical chunks or divisions helps users find the content they

want faster.

Avoid: Dumping large amounts of text on varying topics onto a page without

paragraph, subheading, or layout separation.

Create fresh, unique content

New content will not only keep your existing visitor base coming back,

but also bring in new visitors.

Avoid: Rehashing (or even copying) existing content that will bring little

extra value to users.

- Having duplicate or near-duplicate versions of your content across your site.

Create content primarily for your users, not search engines

Designing your site around your visitors’ needs while making sure your site is

easily accessible to search engines usually produces positive results.

Avoid: Designing your site around your visitors’ needs while making sure your

site is easily accessible to search engines usually produces positive results.

Suitable anchor text makes it easy to convey the contents linked

This text tells users and Google something about the page you’re linking to.

Links on your page maybe internal—pointing to other pages on your site—

or external—leading to content on other sites. In either of these cases, the

better your anchor text is, the easier it is for users to navigate and for

Google to understand what the page you’re linking to is about.

Both users and search engines like anchor text that is easy to understand!

Write concise text

Aim for short but descriptive text-usually a few words or a short phrase.

Think about anchor text for internal links too

You may usually think about linking in terms of pointing to outside websites,

but paying more attention to the anchor text used for internal links can help

users and Google navigate your site better.

Optimize images on your Website

Images may seem like a straightforward component of your site, but you can

optimize your use of them. All images can have a distinct filename and “alt”

attribute, both of which you should take advantage of. The “alt” attribute allows

you to specify alternative text for the image if it cannot be displayed for some reason.

Another reason is that if you’re using an image as a link, the alt text for that image will

be treated similarly to the anchor text of a text link. However, we don’t recommend

using too many images for links in your site’s navigation when text links could serve

the same purpose.

Lastly, optimizing your image filenames and alt text makes it easier for image search

projects like Google Image Search to better understand your images.

Supply an Image Sitemap file

An Image Sitemap file can provide Googlebot with more information about the

images found on your site. Its structure is similar to the XML Sitemap file for

your web pages.

Interesting sites will increase their recognition on their own

Creating compelling and useful content will likely influence your website more than any

of the other factors discussed here.

Users know good content when they see it and will likely want to direct other users

to it. This could be through blog posts, social media services, email, forums, or

other means.

Organic or word-of-mouth buzz is what helps build your site’s reputation with

both users and Google, and it rarely comes without quality content.

Offer Unique, Exclusive Content

Think about the words that a user might search for to find a piece of your content.

Users who know a lot about the topic might use different keywords in their search

queries than someone who is new to the topic.

For example, a long-time baseball fan might search for [nlcs], an acronym for the

National League Championship Series, while a new fan might use a more general

query like [baseball playoffs].

Anticipating these differences in search behavior and accounting for them while

writing your content (using a good mix of keyword phrases) could produce

positive results.

Consider creating a new, useful service that no other site offers. You could

also write an original piece of research, break an exciting news story, or

leverage your unique user base. Other sites may lack the resources or

expertise to do these things.