Evolution of Marketing

Is there really a difference?

The differences that make a difference

Throughout their life, boys and girls receive different instructions about what’s “normal” for them. People have treated babies wrapped in pink blankets differently from the way they treat boys wrapped in blue. The question is, are boys and girls that different because they’re treated differently? Or are they treated differently because they are different?

Nature versus Nurture. Scientists believe that nature has a lot more say about who we are than we realize. And nurture differences from our cultural socialization, parental guidance, and our surrounding community, don’t appear to change the end result.

Gender differences are a matter of, physical fact; for instance, while conducting the same mental tasks, men’s brains light up the CAT scan in one area, while a women’s brain in another. Other gender differences that were measurable amount to certain hormones in the blood stream.

Science shows that a lot of gender differences are hardwired into our basic blueprint. So yes, the differences are real.

So what does that mean, I hear you ask?

Evolutionary influences

Men’s mental strategy: impregnate as many women as possible to make lots of babies. A women strategy: help the children you bear survive.

Our male ancestors were required to climb the tribal ladder as quickly as possible and, once they reach the necessary level of distinction, they enjoyed the rewards, which often meant more privileges with the female species. Breed more of the brave species and not the weak.

Meanwhile, with our ancestral female, it was more of a matter of hanging in there through the child birth, raising children and trying to make sure that their children survived to the point of procreation. With less testosterone, which meant women were less aggressive in their behavior, women needed survival savvy, they needed to join forces with other family members and neighbors, in order to share what food was available. Their main purpose was to nurture the young.

Times have not changed, it’s an inborn nature for women to take care of friends and family. We cannot help but want to nurture others. It’s our ancestry.

Progesterone, which is a female hormone is to blame, promotes parental/ care taking urge, and is released when a woman sees a baby, but not just her own baby, – any baby. When a woman sees a short, chubby arms and legs,  and those large eyes, and not forgetting that baby smell, progesterone is released, and the parenting instinct is in full swing. The precise moment is quite obvious, it’s when all the women in a room go “Awww, how cute! All at the exact same time!

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