Design pages for mobile visitors.
Consumers using mobile Web browsers are visiting your site ‐‐ whether you have pages designed for them or not. If they don’t find what they want, their visits will be short before they go somewhere else.
It’s time to pay attention to mobile visitors. Showing them tailored content to mobile devises improves their experience, therefore encourages them to stay longer on your site, and increase sales.
Design pages for mobile visitors:
• Your Website.com logo
• Phone number and/ or Location.
• Display ad / Discount with special offer
• Links to popular category pages. Test Results Proved: A team testing mobile devises proved its hypothesis that visitors on mobile devices needed a tailored web experience.
The team ran the test for just under two months. Comparing mobile traffic on test pages to mobile traffic on the traditional pages, the test pages realized:
• 22% lower bounce rate
• 16% more page views
• 4% higher conversion rate
Results showed that people [on mobile phones] were spending more time on the site. Visitors are not as likely to abandon, and people are going to the big product category pages significantly more often.