Customer Relationship Marketing

The Secrets Of Making People LIKE You!

“People forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou.

Relationship Marketing. If you come across something, such as an article, blog post, product or service, that you think someone might be interested in seeing, let them know about it. “Share.” Also, practice good relationship habits. When you say you’ll get back to someone, follow up within 24 hours, even informally to provide a status update. Building relationships takes time and care.

Building a bridge from where you are now to where you want to be as regards popularity on the World Wide Web, is going to take time, but is most certainly obtainable.

One of the first steps is: You must always show that the products and or service that you offer are solutions to their problem, not just tools that you use to squeeze money out of customers.

What inspires you?  What excites you? What touches your heart the most? What are your values?  What is your knowledge expertise? Share all of that with your prospects; after all, you are human, aren’t you?

Don’t be afraid to take your prospects behind the scenes as to how your product is made, or how you’ve achieved such good reviews on say, Yelp! Post videos demonstrating your excellent customer service, and what goes into making your product. If it’s an all natural product, show that it’s all natural. Or show them a side of your brand you don’t typically “market.”

Content allows you to share stories that resonate, but in order to share yours; you have to know what it is.  Coming up with honest answers to prospects questions, is a great place to start.

Ask yourself before posting: would I share this?  Creating content with this simple question in mind is a great way to steer your content toward positive engagement.

All successful branded content has one thing in common: the content provides value to the targeted audience, rather than extracting it from them. No matter the “format,” that is the difference between content and advertising. Create credibility with your brand, by giving value. What will the customer gain from using your product or service? What value to her life will be added, by using what you have to offer? Is it more time? Save money? Or better health?

Your mission statement should state the reason for your business. How can you make a difference on what you give back to the world? What is the true meaning and purpose you have within you?

Communication. How you express your thoughts and ideas helps others know more about you and what you offer.

When your client sees how hard you are working on their needs and how much you give of yourself to your business, it makes them feel special and grateful for your involvement in life. They will refer you, as well.

Put pen to paper. Within the next week, write a hand written note. Use branded stationary if you have it. If not, a card will work. It is worth its weight in gold?

What do you open first in your mail? Maybe a check first, I’ll give you that, and then the handwritten notes is a close second.

Again, your message should be simple and similar to the quick e-mail you send. Thank them for their time and for reconnecting. If you talked about something specific, be sure to mention this in the note, include a business card, so they have your contact information.

When you mail the note, add a task to your calendar to call each potential new client in 3 to 5 days, depending on your mail service. You want enough time for them to have received their card.

Get referrals. If you do not ask, you will not receive. The best time to ask for a referral is when the client purchases from you and is happy and excited and wants to tell the world.

The first question on a prospect’s mind when they land on your website, and considering to make a purchase is, “Do they offer a solution to my problem?”

Your goal, as a website owner, or blogger, is to create awareness and make sure that your solution meets your buyers’ need, when they’re ready to make a purchasing decision.

Today’s shoppers bounce back and forth at their own speed in a multi-channel marketplace. They switch devices to suit their needs at any given moment. They search; go off to look at reviews, ratings, styles and prices; and then search again.

Today’s Shoppers dart back and forth before they touch down — again and again — not at cities but at all the information hubs on their journey. The shopper’s journey looks less like a sales funnel and more like a road map.

Customer care. From every phone call you receive, to Internet connections you get, and every face-to-face interaction, your mission is to let your customers know you care about the consumer needs.

Make sure your phone number, e-mail address appears on your business card, your website on all marketing material, so they can easily get a hold of you.

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