10 Tips to being Successful on Facebook!
If you want to pay attention, (and you should,) to what is being said about your product or service, visit social media sites and type in the search bar, keywords related to your product, service, business, or brand name. To listen to what customer’s are saying about you! Not only do we like to be heard, we also like to know we’re actually being listened to. So, after listening for a while quietly observing the conversation, become part of the conversation.
If a fan posts a question on your page, answer it, right away! If she compliments your brand, thank her; even send her a free gift to try. And if she complains about it, address her concerns and reassure her that you’re working on fixing the problem, or issue. This is a great way to build trust and showcase on social media site in front of a huge audience, the great customer service and support your company offers.
2. Emotional Connection
Forming an emotional connection is one of the best ways to motivate women to use your brand, or service. In order to reach women on Facebook, brands must deliberately create an emotional connection with them. Something that sparks an emotional reaction like “Wow, there talking about me!” You are going to have to connect with them by providing content that women can relate to. This will encourage women not only to respond to your messages, but actually remember it, for a very long time to come.
3. Quality Counts
Women are bombarded by marketing messages all day long, every single day. On the surface, Facebook is no different than the “real world” –- there constantly being pitched to and spammed from every angle. The main difference between Facebook and the “real world” is that on Facebook, fans can “hide” your marketing message from others. As a result, you are going to have to try your best to connect with them, as stated previously. Listen to, and then join the conversation. On Facebook, because of the way the algorithms are set up, quality, interactive posts remain at the top of the news feed, more often than not. If your post doesn’t receive interaction within a couple of minutes, it disappears and your message is lost.
4. Women are Social Shoppers
Women tend not to be shy about sharing their unsatisfied experience with a brand, product or service online or offline. They talk about their upsetting emotional experience to everyone, and I mean, everyone! The last thing you want as a business owner is your target demographic badmouthing your brand on a viral platform like Facebook. Keep your offers and purchasing processes clear, and honest, and always respond to any and all feedback and criticism. And don’t forget that guarantee if not completely satisfied with their purchase.
5. Provide Value
Quality should be synonymous with your brand. It will allow you to create a relationship with your fans. Create a series of written posts, or videos that your fans can look forward to on a daily, weekly, or biweekly basis. The content needs to express an emotional connection that they feel they no longer can live without, or can teach them something they can use to better their life. Provide a piece of advice every Saturday –- it will make it much harder for your fans to block your updates if they have something to look forward to.
6. Give Fans a Voice
Women like to be heard, there is no denying that. So, let them stand out from the crowd and engage with you. By creating a two-way conversation, you are personalizing your brand and making it one that can be trusted. Don’t hide behind a website or brand name. Every single business, no matter how successful it is, was started by a human being.
A Facebook Page is one of the best platforms on the web today to test out or add a new product to your product line? Ask your fans what widgets they want to buy, what they would pay, and what they want your company to carry. This type of feedback is invaluable and brings the fans into the overall experience. Women can share their thoughts, and you can enjoy the free insight you’re receiving straight from your target consumer.
7. Don’t Complicate Matters
Don’t over think your promotions. If you’re offering a giveaway, running a great promotion, or launching a new product, you need to keep the process quick, easy and simple. Your fans will then look forward to the next time you have something new and exciting to share. Keep the offer relatively pain-free.
8. Don’t Be Monotonous
Unlike Twitter, Facebook has a tendency to draw attention to “spam posts.” Facebook users do not want to see the same message posted multiple times in their news feed. So if you’re promoting something through your Fan Page be sure to reword it and provide additional value and quality content before you post it a second, or third time.
9. Keep the Shopping Experience Simple
Women tend to be the CPOs (Chief Purchasing Officers) in their households, and they tend to ask friends for advice about brands, products and, or services. Their life is jammed packed with work, kids, bills, shopping, etc., so women are more than happy to share, and accept advice from another friend. If something seems like a good deal, when they find one, they will share with others.
Facebook can handle an entire transaction from its platform. This clever use of technology is a prime example of ways that brands need to think outside the box to reach their social shoppers.
10. Keep Your Fans Informed
As we all know, the web is transparent so allow it to work to your advantage. Let your fans be the first ones to know about a new product launch. In a transparent world, you can share your news, personal and business with your fans and the sooner the better. Be upfront and straightforward with your audience. Your honesty will speak volumes about your brand.
By: Fay B. Castro