Using Content for Marketing on the Internet and Attracting Prospects…
The content on your website is invaluable for a number of reasons. First of all it gives visitors to your website their first impression of your business and the products and services that you offer. Additionally, well written content can be instrumental in selling your products and or services to your potential customers. Finally, the content validity on your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings. With your content capable of doing so much, it is clear you should be writing quality content, or hiring a professional content writer to assist you writing the copy for your website.
One of the most basic reasons why content validity on your website is so important is because visitors to your website will likely form their initial opinions of your website based on the content on your website. If the copy is poorly written, it does not hold the visitors attention and does not promote your products and or services, visitors are likely to exit your website without even bothering to look around, or worse of all, not making a purchase or calling you to schedule an appointment.
Conversely, if the copy on your website is well written, engages the readers attention and promotes the products and or services you offer, the visitor is more likely to investigate your website further to learn more about the products and or services you offer, and best of all, may make a purchase.
The content validity on your website will be one of two aspects of your website which is noticed by visitors, the first being of course an image or video. So it is important for this content to be well written.
Well written sales copy can also be very persuasive and may compel visitors to the website to purchase the products or hire your services offered on the website. This is important especially if the main purpose of the website is to sell the products or services.
The sales copy should accurately describe the products and or services offered, emphasizing the importance of these products and or services and compel the visitor to make a purchase. All of this should be done without appearing to be blatantly advertising the products and or services.
*Remember they clicked on your website link in the search engines because you offered a solution to their circumstance. Make sure that solution is obvious when they first land on your site. If they have to hunt around to find it, your prospect will leave.
Writing good copy can be quite complicated and typically requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content. Sales copy written by an amateur or an inexperienced writer will not likely be as effective as copy written by a professional with a great deal of experience in Internet marketing.
Finally the content on your website is very important because it can greatly influence your search engine rankings. This is critical because high search engine rankings help your business to reach a considerably larger audience. Internet users are typically looking for information quickly and want immediate results to their inquiries. Search engines understand this profile and write complicated algorithms which help them to supply the most relevant websites when a user searches for a particular word or phrase. This is important to business owners because Internet users realize the value of search engines and are likely to only visit websites which rank well in the search engines. This includes websites which rank on the first page or maybe second page of search results.
Your business might sell football jerseys and you may have a well designed website, a superior inventory and excellent prices but if your website does not rank well in search engines you are missing out on a great deal of free advertising. If your website lands on the third page or lower most visitors who search for relevant terms will not likely visit your website because they will have found what they were looking for on earlier pages. This is where the content on your website becomes important. Websites containing keyword content which has been optimized for particular highly searched keywords will likely rank well with search engines. Hiring a writer skilled in writing optimized content can help to improve your search engine rankings so you can reach more potential customers.
Contact us to learn more about optimizing your content for keyword phrases for ranking in the search engines…
Fay B. Bolton.