Compelling and Useful Content

Content is kingInteresting sites will capture or peak interest that will increase recognition on their own

Creating compelling and useful content (information) will likely influence your website more than

any of the other factors discussed here.


Users know good content when they read it and will likely want to direct other users

to it. This could be through blog posts, social media services, email, forums, or

other means.


Organic or word-of-mouth buzz is what helps build your site’s reputation with

both users and Google, and it rarely comes without quality content.


Offer Unique, Exclusive Content

Think about the words that a user might search for to find a piece of your content.

Users who know a lot about the topic might use different keywords in their search

queries than someone who is new to the topic.

For example, a long-time baseball fan might search for [nlcs], an acronym for the

National League Championship Series, while a new fan might use a more general

query like [baseball playoffs].


Anticipating these differences in search behavior and accounting for them while

writing your content (using a good mix of keyword phrases) could produce

positive results.


Consider creating a new, useful service that no other site offers. You could

also write an original piece of research, break an exciting news story, or

leverage your unique user base. Other sites may lack the resources or

expertise to do these things.



By: Fay B. Castro

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