Creating compelling and useful content (information) will likely influence your website more than
any of the other factors discussed here.
Users know good content when they read it and will likely want to direct other users
to it. This could be through blog posts, social media services, email, forums, or
Organic or word-of-mouth buzz is what helps build your site’s reputation with
both users and Google, and it rarely comes without quality content.
Offer Unique, Exclusive Content
Think about the words that a user might search for to find a piece of your content.
Users who know a lot about the topic might use different keywords in their search
queries than someone who is new to the topic.
For example, a long-time baseball fan might search for [nlcs], an acronym for the
National League Championship Series, while a new fan might use a more general
query like [baseball playoffs].
Anticipating these differences in search behavior and accounting for them while
writing your content (using a good mix of keyword phrases) could produce
Consider creating a new, useful service that no other site offers. You could
also write an original piece of research, break an exciting news story, or
leverage your unique user base. Other sites may lack the resources or
expertise to do these things.
By: Fay B. Castro