Call to Action Examples

Call to Action Buttons…

Call to ActionMake sure to include a Call to Action (CTA) in both the sidebar (widget area) of your website or blog, as well as on every individual page, and blog post you publish. In addition, include a call to action image button, with text, with a call to action message. Include a CTA at the beginning, middle or at the end of every content post. You must place some sort of call-to-action that will encourage people to either:

1. Download content (Whitepaper or ebook)

2. Follow the business on social media (Facebook, Twitter, Google +, LinkedIn, etc)

3. Subscribe to the blog feed

4. Sign up for your newsletter, or blog email

5. Respond to a Survey

When designing your CTA’s, make sure they relate to the content you have introduced on your blog post. For instance, if you write about ‘Top Ranking on SEO, the call to action in the post, should be connected to search engine optimization.

Email Marketing

Every email you send out should include a call to action. In fact, the subject line itself should serve as a call to action. Need help with a headline? This can help. (The 100 Greatest Headlines Ever Written.)

Once recipient opens your email, they should see a link in the first or second sentence of the message, at least one link in the middle and one link at the end. These links should lead to the exact same page on your site or blog. Therefore, reinforcing the consistency of your message.

Email Signature

Include a Call to Action in your email signature. Encourage people to subscribe to your newsfeed, or blog. Make sure you also include, unsubscribe link at the very bottom of your email, for legal protection against spamming.

In Videos

Include a call to action within all your videos in the form of a picture image, as well as a verbal cue to a call to action. It’s important to make your call to action simple and include your URL. (Call Now! Act Now! Or Special offer! etc.) In this way, if someone embeds your video on their site or blog, your CTA would remain intact and still make sense and drive traffic to your website or blog.

Also, include a CTA in your video description with your URL, when you upload your video to your YouTube channel, or other video sharing websites. Include a fairly length description that includes several keywords related to your topic, service, or industry.

Need a keyword targeted titles for your video to attract more prospects to view you video, then contact us.

Make It Absolutely Clear What the Offer Is

Your CTA should clearly describe what the offer is. If you’re giving away a free ebook about getting more Facebook Likes, you may want to say something like “Download the free ebook on “How to Get More Facebook Followers.” It’s best practice to make your call-to-action specific, revealing some specific details that will encourage visitors to take action.

Make It Action-Oriented

Begin your call to action text with an action verb like “Download” or “Register” that makes it very clear what action visitors are to take. Don’t use words like “Try” or “Would you” as it does not create any sense of urgency. “Download Now – free.” “Download Now,” “Get started Today!” “Get started Now!” and “Start Your Free Trial Now!” are all good examples of a strong call-to-action. Try out different verbs and see which one resonates with your audience the best.

Express Great Value

Your CTA should answer the question “What’s in it For Me?” Think about the top two or three benefits of your offer and list them in order of the consumer’s priority.

Audiences are asking three things about your product:

• Will it Save me Money?

• Will it Save me Time?

• Will it Improve my Life?

Then pick the most powerful one and shorten it to just a few words. In that way you’ll highlight the key point of engagement and ensure there is an alignment between your advertising campagne and the actual offer. “These Three Simple Steps will Save you Money.” For example.

Create Urgency with your Message

Creating a sense of urgency is another valuable call-to-action you need to adopt. In order to successfully create urgency, you need to answer this question, “Why should I do this today?” You can create urgency in several different ways. For instance, you can emphasize seasonality, special discounts or even use adverbs like “Now” and “Today Only!” One example of a call-to-action would be “Act Today! And receive an Additional Discount.”

Be Confident with your Tone

Sound confident when you’re promising to help your visitors with their challenge. “Be Bold and Firm, when you present your offer, and relieve the reader’s risk of acceptance by standing behind what you say.” An example would be “Everything You Need to Know about Social Media” or “The Only ebook You’ll ever need.”

Good luck, and if you’ve questions about keyword targeting, Contact Us

 

By Fay B. Castro

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