The Juice Power of Backlinks.
Writing articles with backlinks to rank in article directories – is dead. This method of back linking was destroyed by the Google Panda updates. The amount of traffic and income you will generate from writing articles for directories is simply not worth the time or the effort any more. Using software programs to spin articles is no viable solution either, as Google is becoming more sophisticated in its technology to detect spun content, and will simply downgrade it to low ranking positions in the search engines. So all that time, money (if purchased a spinner software program) and effort, will return zero results.
Now! Article syndication marketing, however, is a different ballgame, so to speak. This method has become much more powerful than it once was. What’s entailed here is creating high quality pieces of unique content, about a product, or service. Or whatever it is that you are selling and then contacting other webmasters and bloggers in your particular niche to see if they are interested in republishing your unique articles on their site. By accomplishing this method you will build powerful and extended long lasting business relationships and you will be building your brand exposure on the World Wide Web. If, you can consistently provide quality articles that deliver fantastic value to their reader’s (that is to affirm that you really teach something useful) then the prospects you syndicate to will keep coming back for more info and will eventually buy from you once they “Know”, “Like” and “Trust” you through what you have to say, or in this case, write.
This method of marketing will result in higher quality back links to your site or blog, and will carry more authority in the search engines using this syndication method. (Heard of the Facebook “Like” button?) This is of a similar method.
Typically a published article on a traditional directory will result in either PR 0 or PR1 rank. Article syndication would demand hundreds, if not thousands, of these links to be the equivalent of one higher-PR link from a relevant blog or website in your niche. Therefore, syndicating your high-quality articles delivers bigger SEO results in less time. Social “Likes” or a powerful link juice for ranking.
Although it sounds like a daunting task, when you really think about it you don’t have to spend hours manually submitting your article to each individual article directory. Syndicating your article becomes a whole lot more effective in getting those “Likes” and getting ranked.
So if article marketing is dead, and article syndication is the path of the prospect, where do you commence? The first task you will need to do is to compile a list of top blogs and websites in your particular niche; ones that have active readerships and provide fantastic content and value. Look at the social “Likes” and “Shares” on the social networks. Then, contact the webmasters/blogger associated with each of these sites and inquiry if they are interested in getting a reliable stream of high-quality articles that will benefit their readers. It’s amazing how many people hate to write and would rather use someone else’s content as a way of building substance to their site.
It’s vital to stress to the webmaster that your articles are not spun nonsense, but in actual reality are researched and written with quality and value.
Finally, when it comes to actually writing your articles you “go the extra mile” and give your reader’s something that they desire to read. “A Solution to a Problem.” When you have written your “Headline,” you’ve spent eighty cents out of your dollar. Fulfill a promise in your article title (the Headline) – if you promise to teach “Five ways to train your dog”, then there must be “Five different dog-training methods,” discussed in the article with a call to action to either “Like” or “Share” the article written at the end.
If you are willing to put in the time and effort into building up a list of syndication sites that will capture your high-quality articles and present them to their readers, then you stand a good chance of making money through increased referral traffic, and powerful back links.
By: Fay B. Castro