Category Archives: WordPress

Affordable SEO

Affordable SEO

FIRST! How Much Does it Truly Cost to Build a Website?

Building a website on the internet, to get noticed among millions (350,000,000) of other websites, for small and medium sized businesses without paying thousands of dollars, that was not at all possible, until NOW!

You must have a website today, otherwise your business does not exist. So how can you build a professional looking website if you don’t have Money?

Most surfers on the Internet choose the best and top rated sites when it comes to making a purchasing decision Online. If the website is attractive and looks creditable it can easily catch the attention of that visitor and a purchase is made.

So how do you build a website if you’re on a tight budget?

Now that you know how to build a site on a budget, the next question is:-

How Do You Get Traffic to your Site?

You must have a plan on how you will increase conversion rates per day but most importantly, you must figure out how you will increase the actual traffic to your site, to get paying customers to part with their hard earned money to pay for your product or service.

Remember: Most people buy on impulse, especially when searching on the Internet.

Here are the four great ways to optimize your website to get traffic at no cost to you.

Search Engines do Matter.

On the very first day of an online business, the concentration must be on how to get on the first page of all the major search engines. The higher the ranking of your website, the better the conversion rates will be. Theoretically, it’s a numbers game as well as offering a product or service that people are searching for on the web.

Your primary concern is how to remain on the first page of the major search engines and what method to use to get there. A tried and trusted method of generating traffic is through SEO, or search engine optimization.

The right step is to optimize your website. Staying on the top of search engine ranking can be very hard to do, but knowing what people are searching for (as explained in the videos) makes the task less challenging. Especially for new and existing website owners looking to get more niche traffic to their website. Search engine ranking is vital, but not the main priority for today’s SEO.

Content is KING!

Today! Google ranks a website on information and keyword content (body content) rather than just keyword meta tags alone.

DON’T spam your site with keywords, it’s all about getting ranked for VALUABLE information that people are searching for on the web.

Web traffic from search engines can be almost 100 percent free of charge. Through Organic keyword search phrases. Once a website ranks high, it can be very easy to promote high competency. Another thing, if the website has a high ranking in the search engines, the preservation can be very simple but must be done on a regular basis…

ADD CONTENT on a regular basis. Once or twice a week add an informative post or page to your site. Keep your site alive and invite the search engine spider bots back to your site to rank it according to the new keyword information just posted.

• Promotion and Marketing Method

The conventional way of advertising is out of reach for most start up small businesses on the web. The Internet does offer a “pay for every click advertising process,” but care run into thousands of dollars if not monetized correctly.

Advertising on web can contribute to more web traffic, but most advertising and marketing of any new website can be done cost effectively through Social Media marketing. The most it will cost you to market your site on Social Media sites, is your time.

• Recommendations from Friends and Relatives is Viral Marketing

Website owners must be concerned on how they can increase ranking through more word of mouth methods.  Viral marketing allows this to happen by using people other people trust to recommend their site.

There are many techniques on how to improve websites by word and mouth traffic procedure such as Social Media and customer review sites. Today, people value a business or product on what other people have said about it. Reviews are vital to your company success.

Second technique is by sending out emails. The money is always in the list. It is easier to sell to an existing customer, then to find a new one. Let website visitors know you will answer any questions or queries they may have. Keep the communication line always open.

Most of all, by participating in online forums and comments, by this way the website can get more visitors by talking about their websites and by giving them information about the advantages and benefits this particular website can give.

• Let your website visitors do your SEO for you. Encourage your website visitors to leave comments. Their descriptive comment will not only encourage keywords, it will also keep your site active.

There are many method and techniques available today to generate and boost traffic to your websites.

Never give up building content on your site. Your site can be a valuable asset to your business over time. Websites are real estate Online, and that should never be overlooked when it comes time to selling your business.

Once you have reached optimum status on the web and you have reached top ranking, you can invite other related sites to advertise on your site.

How Much Does it Cost to Build a Website, was brought to you by Fay B. Castro. I invite you to check out my YouTube channel http://www.youtube.com/user/fayk13691 to listen to other informative videos on Marketing a business Online.

Affordable SEO

Five Benefits of Personal Branding

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.  Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem. Here are five great benefits of creating a strong personal brand:

Have You Been Branded?

The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Humans think with

Brand Identity is a Promise

Whether that promise involves product quality, service, price or a million other things or variables.  A strong brand identity can place a business above its competition all by itself. But having a brand that’s strong takes time, money and effort to grow. It’s not as easy as just creating a logo or writing a tagline.

Importance of Color in Branding

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method. Choosing the right dominant color for your brand is crucial. This color should appear on all your promotional material. Following is the most

Why Brand?

Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you.  Link your business with a design, logo, slogan, and/or color and observe the positive results. Brands create a feeling of familiarity. If customers have seen your logo,

A Branding Online Presence

Branding, as a whole, is essential for any serious business because a company’s brand is what distinguishes it from its competitors. In today’s computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business

Promoting Your Brand

Remember the importance of branding. If you haven’t already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand Make your brand as unique as possible. Catch the eye of the public by creating something different- something that people have not yet

How to Effectively Brand Your Small Business

Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind. From color business cards

The Whole Point of Blogging

The whole point of blogging from your WordPress website, besides posting frequently, is that you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 250 words make great articles that you can add on

Understanding WordPress

To better understand WordPress, I want you to think of it hypothetically, as being like a fruit tree. You have your tree trunk (main site) which you want to keep expanding and produce nutritious fruit. But what gives your tree stability and good health, are all the roots that span out in every direction to

Writing Effective Web Copy

In the world of the Internet, writing the right web copy is important: people do not visit a website and read every single word on the post or page. Website visitor’s need to get the right information they were searching for, in the least amount of time. They don’t want to have to go searching

Optimize your Blog for the Search Engines

When people conduct a search on the Internet for a product, information, or the location of a business, they normally type in what they are actually looking for in their search engine of preference, whether that is Yahoo, Google, MSM, etc. They will type in the search bar between 1 to 5 keywords that are

What are Backlinks?

Backlinks are the backbone of search engine positioning. Backlinking is very useful for the people who cannot afford  money on advertising. These links lead to a web page and back lead to another web page. The backlinks work great with the websites that are designed with high quality, well established and with good ranking. There are

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