Category Archives: WIFM

Blueprint

Blueprint to Profitable Web Sales, FREE! Copy

Want to learn the inside Secrets on maintaining consistency in your look and tone of your copy, so that your reader’s feel emotionally engaged and take immediate action when presented with your products or ideas on your page?

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Writing web copy can be tricky: you need to set it up in such a way that you are able to address the needs of your target market.

Moreover, web copy is not like any other written or printed piece of writing: it has to be written concisely, with all the pertinent details shown so that the person reading the copy will pick up all the main ideas immediately.


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Five Benefits of Personal Branding

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.  Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem. Here are five great benefits of creating a strong personal brand:

Have You Been Branded?

The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Humans think with

Benefits of Branding

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your business purpose, focus, and image all combine to create your brand. Why should you make this effort?  Below are a few benefits: *You are remembered. It’s hard to remember a

Are You Paddling Or Floating?

Ask yourself are you paddling or floating your canoe down the river of your business life?  If you’re floating then you’re on the defense, (protection) if you’re paddling then you’re on the offensive (attack) – where do you want to be? In today’s business climate if you’re not on the offensive then you’re being whipped

How to Effectively Brand Your Small Business

Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind. From color business cards

Initial Steps of Branding Yourself

Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a successful brand image is to

Using Your Logo Efficiently

There should be a consistent look and feel to every page of your website.  You want your visitors to know they haven’t left your site when they go to another page.  Icons for going back or to the next page, for printing the page or even the icons that line your menu should all follow

What Constitutes Branding?

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly. Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different

Does your Online Marketing Stimulate an Image?

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into

Why Brand?

Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you.  Link your business with a design, logo, slogan, and/or color and observe the positive results. Brands create a feeling of familiarity. If customers have seen your logo,

A Branding Online Presence

Branding, as a whole, is essential for any serious business because a company’s brand is what distinguishes it from its competitors. In today’s computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business

Become an Expert in your Business Field

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect can transfer directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product. A website is the best place to

What Does the Customer Gain from your Brand?

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you.  It’s the image you present at all times.

What Exactly is a Brand?

It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning… A brand consists of eight basic building blocks: – The Name – The Logo (brand icon) –

Understand the Objective of Branding

As a consumer, how is it possible to distinguish one competitor from another when they are selling almost the exact same product? That is where branding comes into play. In fact, this is one of the most important yet most complicated aspects of branding yourself, and or your business. Before you are able to understand

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