Category Archives: Slogan

Mobile Marketing Guide for Local Businesses

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Americans today are spending an average of three hours per day on the Internet from their mobile devices… Text Messages have a 97% open rate. Do you have a Local listed mobile website?

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Blueprint

Blueprint to Profitable Web Sales, FREE! Copy Want to learn the inside Secrets on maintaining consistency in your look and tone of your copy, so that your reader’s feel emotionally engaged and take immediate action when presented with your products or ideas on your page? Want to learn what the four basic questions are to

Five Benefits of Personal Branding

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.  Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem. Here are five great benefits of creating a strong personal brand:

Have You Been Branded?

The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Humans think with

Benefits of Branding

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your business purpose, focus, and image all combine to create your brand. Why should you make this effort?  Below are a few benefits: *You are remembered. It’s hard to remember a

Are You Paddling Or Floating?

Ask yourself are you paddling or floating your canoe down the river of your business life?  If you’re floating then you’re on the defense, (protection) if you’re paddling then you’re on the offensive (attack) – where do you want to be? In today’s business climate if you’re not on the offensive then you’re being whipped

How to Effectively Brand Your Small Business

Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind. From color business cards

Initial Steps of Branding Yourself

Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a successful brand image is to

Using Your Logo Efficiently

There should be a consistent look and feel to every page of your website.  You want your visitors to know they haven’t left your site when they go to another page.  Icons for going back or to the next page, for printing the page or even the icons that line your menu should all follow

What Constitutes Branding?

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly. Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different

Does your Online Marketing Stimulate an Image?

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into

Brand Identity is a Promise

Whether that promise involves product quality, service, price or a million other things or variables.  A strong brand identity can place a business above its competition all by itself. But having a brand that’s strong takes time, money and effort to grow. It’s not as easy as just creating a logo or writing a tagline.

Branding Strategies

Probably you have noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exist more than ten competitors in providing air travel services for travelers both inside and outside the United States. How

Become an Expert in your Business Field

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect can transfer directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product. A website is the best place to

Understand the Objective of Branding

As a consumer, how is it possible to distinguish one competitor from another when they are selling almost the exact same product? That is where branding comes into play. In fact, this is one of the most important yet most complicated aspects of branding yourself, and or your business. Before you are able to understand

What is Branding?

Are You Knowable, Likable and Trustable? Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income. The American Marketing Association (AMA) defines a brand as a “name, term, sign,

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