Users enjoy content that is well written and easy to follow…
– Embedding text in images for textual content
– Users may want to copy and paste the text and search engines can’t read it.
Stay organized around the topic
It’s always beneficial to organize your content so that visitors have a good
sense of where one content topic begins and another ends. Breaking your
content up into logical chunks or divisions helps users find the content they
Avoid: Dumping large amounts of text on varying topics onto a page without
paragraph, subheading, or layout separation.
Create fresh, unique content
New content will not only keep your existing visitor base coming back,
but also bring in new visitors.
Avoid: Rehashing (or even copying) existing content that will bring little
extra value to users.
– Having duplicate or near-duplicate versions of your content across your site.
Create content primarily for your users, not search engines
Designing your site around your visitors’ needs while making sure your site is
easily accessible to search engines usually produces positive results.
Avoid: Designing your site around your visitors’ needs while making sure your
site is easily accessible to search engines usually produces positive results.
Suitable anchor text makes it easy to convey the contents linked
This text tells users and Google something about the page you’re linking to.
Links on your page maybe internal—pointing to other pages on your site—
or external—leading to content on other sites. In either of these cases, the
better your anchor text is, the easier it is for users to navigate and for
Google to understand what the page you’re linking to is about.
Both users and search engines like anchor text that is easy to understand!
Write concise text
Aim for short but descriptive text-usually a few words or a short phrase.
Think about anchor text for internal links too
You may usually think about linking in terms of pointing to outside websites,
but paying more attention to the anchor text used for internal links can help
users and Google navigate your site better.
Optimize images on your Website
Images may seem like a straightforward component of your site, but you can
optimize your use of them. All images can have a distinct filename and “alt”
attribute, both of which you should take advantage of. The “alt” attribute allows
you to specify alternative text for the image if it cannot be displayed for some reason.
Another reason is that if you’re using an image as a link, the alt text for that image will
be treated similarly to the anchor text of a text link. However, we don’t recommend
using too many images for links in your site’s navigation when text links could serve
the same purpose.
Lastly, optimizing your image filenames and alt text makes it easier for image search
projects like Google Image Search to better understand your images.
Supply an Image Sitemap file
An Image Sitemap file can provide Googlebot with more information about the
images found on your site. Its structure is similar to the XML Sitemap file for
your web pages.