Category Archives: Marketing

Brand Identity Guidelines

What is Your Brand Identity? Today, I’m going to provide you with valuable and much needed information if you’re just getting started in business, or even if you’ve been in business for a while. This post features tips that I recommend taking into consideration by every website and business owner out there. These suggestions will

What is Marketing?

Marketing is defined to be, “The Art of Selling”. Marketing is a business card, an advertisement, a brochure, a press release, a website. And more recently, Marketing is Social Media like Facebook, Twitter, LinkedIn, Google Plus accounts, etc. Marketing is that relationship that connects a business with a consumer. It’s about your business and what

What is Blogging

Blogging Website They’re more than 181 million blogs in the world as of 2012. And over 45 billion pages indexed on Google alone. In order to be successful with a blog, you need to provide valuable content for your target audience, write consistently (at least twice a week), and provide a truly interactive atmosphere. With

Small Business Marketing Strategies

Marketing Strategy Speak to their needs. Wait! Don’t click away yet, this post contains some good stuff. Trust me ok? First let me illustrate a marketing strategy analogy so you understand what this post is focusing on. I’m borrowing this one but I believe it explains a marketing strategy, perfectly? “If you’re going to go

Communication Styles

Sensory Preferences of the Human Brain When marketing to your consumer’s you have to consider her brain sensory system. How does she decipher and process the information you are giving her, so she can make a logical decision? If you didn’t lead with the emotional benefits by hitting her gut when making your sales pitch, and now you’ve slipped

Marketing to a Mother

Mother’s Brain Within day’s or even a few hours after giving birth, a mother’s brain takes on an overwhelming protectiveness for her newborn child. When marketing to a mother remember that her child’s needs come first above all else. You have to market your product to her in such a way that your product does

Color and the Brain

Color has an Effect on the Brain Make sure the colors you choose send the message that fits with your brand attributes. For example, if you need to build trust and credibility, wear medium tones of the color blue to convey this message. Keep this in mind when creating your visual identity system for your

Professional Image

Seven Seconds to Impact The seven second rule.  According to Katheryn Volin, author of the book “Buff and Polish”, within a time span of seven seconds, you have already decided whether or not you like someone you have encountered- and they have made the same judgment about you!  While they are making a judgment about

How to Communicate with Women

Women respond to personal stories Women’s conversations are full of stories about the people in their lives. When men speak to each other, they tend to talk about things such as business, sports, world events, gadgets, politics, and cars. This is because if a man gets too personal, he may inadvertently expose a weakness or

Good Stories are Priceless when Marketing to Women

Create an emotional connection It’s the specifics in a campaign that make women think, “They’re talking to me – that’s my life.” For one thing, the campaign creators that clearly know that women rationalize their purchases, especially when spending money on themselves. (Men just don’t seem to have the same guilt gene that women do.)

Marketing Message

Difference between sex appeal and gender appeal No matter how complex the marketing function becomes or how cluttered the media environment is, there are still only two sexes on the receiving end of a marketing message. Understanding the one that does most of the buying is crucial, and especially when there is such a big

Scarcity in Economics

Scarcity That opportunity seems more valuable to us when the availability is limited. The idea of potential loss plays a large role in human decision-making. In fact, people seem to be more motivated by the thought of losing something, then by the thought of gaining something of equal value. For instance, homeowners told how much

List of Values

Below is a List of Women’s Values If you understand what a women values in her life, you understand her and how to market to her. What Women Actually Value Motivate and persuade people. Women are natural caretakers, the things they care about the most, in terms of what matter to them is they cherish

Sensory Details

Women possess a hidden sensory ability.  Women pick up on things that men don’t even register – either because they physically can’t, or because they can’t be bothered. This is partly because a woman’s “extrasensory sensitivity”; their radar screens seem to be set on a higher state resolution. And women’s “bandwidth” from screening distinctions is

Shopper Marketing

A Woman’s way of knowing After reading the Women’s Evolution post, you will have a better understanding as to why women react to things in a certain way. Scientists believe that women think holistically. They instinctively prefer to view each element in context in part to get the overall big picture. Scientist also think that a women’s brain connectivity

Evolution of Marketing

Is there really a difference? The differences that make a difference Throughout their life, boys and girls receive different instructions about what’s “normal” for them. People have treated babies wrapped in pink blankets differently from the way they treat boys wrapped in blue. The question is, are boys and girls that different because they’re treated