Category Archives: Marketing

10 Rules to Business Success

1: Be Authentic…

People want to buy from someone they can trust, and the best way to create that trust is to be authentic.

2: Don’t Try To Please Everyone…

You’re never going to be able to please everyone.

Stand up for your mission and what you believe in without compromise, and you’ll build a loyal following.

3: Always Deliver What You’ve Promised…

You only have one chance to make a great first impression, with your customers.


If you say you’re going to deliver a product in five days, deliver it in three days.

Exceed their expectations, or they will take their business to someone else who does.

4: Deliver 10X More In Value Than The Price You Charge…

Whether you’re selling a product or a service, make sure the customer is going to get 10X more value than the price they paid.

When you over-deliver on that very first experience, you’ll set yourself up to have a customer for life.

5: Find Your Business, And Stick With It…

It takes time to build something truly valuable. Have patience.

6: Provide The Best Customer Service Possible…

A Simple Rule… Treat your customers as you’d like to be treated.

7: Never Argue With A Customer…

If a customer is angry or rude, give them a refund and respectfully say thank you.

8: Say Thank You Sincerely And Often…

Tell your customers how much you appreciate them. If you don’t, they’re going to go buy from somebody else who does.

9: When You Screw Up, Admit it And Apologize…

No one is perfect. Mistakes are going to happen.

When they do, just admit them.
Always tell the truth and apologize. Make it right anyway that you can, and you’ll turn your biggest challenge into your biggest win.

10: Forget About The Money And The Money Will Come…

If you’re in business for the money, you’re going to fail.

Making money is the by-product or the result of helping other people solve a problem or achieve a result they’re after.
The focus should be helping others, that’s when the money comes and when everything changes.
Do what’s right for your customers, and you’ll never have to worry about money.

So, these are my 10 rules for long-term success…

I’m confident that if you follow them, you’ll build a business and a reputation that will place you at the top of your industry.

Call to Action Examples

Let’s be honest about Marketing… The Internet provides us with a great opportunity to market our products or services to a mass audience, all at the same time on multiple platforms. Being a business owner you need to generate an income by providing your target market the necessary products or services they need to make a

Landing Page

Landing Page Design Understanding the function of your landing page on your website:- Your website landing page refers to how good someone’s experience is when they land on the page they were directed to after clicking on your link from a social media site, blog post, video or even an ad. You can improve your landing page experience by focusing on

Website Optimization

Seo Techniques for Website Ranking Proper content optimization on your website can achieve far greater results for your efforts, than building 800 backlinks from non-relevant websites. (We know what your prospects are searching for in your particular industry, field or hobby. Contact us.) Now, link building is important, don’t get me wrong, and especially social

Closing the Sale Using Video

Video Marketing to Close Transactions… People love to buy, but not to be sold to. So how do you sell your product without being all salesy to your prospects? Teach! Video marketing is the most effective form of marketing to get conversions. Tell a story about how to use your product. Teach your viewers about

How to Make a Good Video

Video Marketing to Achieve Results… A good video squashes other forms of marketing. It gets the most sales, the most traffic, and it causes the most BUZZ! Put your prospects in front of your video to get a reaction. Video lets your viewers know exactly what you are all about. You want to be speaking

Website Visitors

Does your Site have Online Visitor Appeal? Your website is your online storefront for your website visitors and the entire world to see. It’s vitally important to put as much design thought into your virtual storefront as you would to attract customers into your brick and mortar store. Everything you write on the web should

Promotion Product

Product Promotion Giveaway There’s a reason why for years Estee Lauder Company set the standard with their “Gift-With-Purchase” Promotion Product strategy, that is now widespread throughout not only the cosmetics industry, but many other industries as well. The attraction of ‘something for nothing’ has always enticed consumers. Doesn’t it make sense to appeal to their basic desire? First and foremost, everybody wants

Seven Second Rule

Seven Seconds to Impact. We’ve discussed this before but I cannot emphasis how important this is. “The seven second rule.” Within a time span of 7 seconds, you have already decided whether or not you like someone you encounter – and they have made that same judgment about you! While within 30 seconds they’ve made at

Email Marketing Best Practices

What’s Your Email Marketing Plan? Email Marketing Best Practices is one of the most important elements to consider in your email marketing arsenal. A value filled eBook or White Paper that motivates people to willingly give you their email address as soon as they land on your website, or blog is what action you want your visitors to take. Drop

Customer Relationship Marketing

The Secrets Of Making People LIKE You! “People forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou. Relationship Marketing. If you come across something, such as an article, blog post, product or service, that you think someone might be interested in seeing, let

Effective Listening Skills

Active Listening Skills. Often, people are so busy deciding how they plan to respond to someone’s comments made in a conversation; they do not fully actively listen to what is being said, therefore not using effective listening skills. Demonstrate that you are actually interested in what that person has to say by making eye contact,

Multi Screen Media

If you’re ready to Crack the Code to Multi-Screen Campaigns, here are Some Ways to Start: Courtesy of  ✔ Make sure your brand messaging is consistent across TV, tablets and mobile phones. Think about the call to action in your TV ads: Does it promote discovery at the point of action? ✔ Make sure your

Buzz Marketing

Shoppers Today Want to Be: Smarter More Informed Better Choices Save Money Shoppers today want to explore and think about how products can improve their lives. There also driven to bond with others and enrich relationships as they learn. Today’s consumer is knowledgeable, before they even reach the shelf. They find incredible detail online, from

Target Market Example

What is Target Market Target marketing allows you to focus your marketing dollars and brand awareness on a specific market that is more likely to purchase your product or service. Whatever your product is, there is a specific market for it. The more fine- tuned you are in defining your target market, the better chance

Article Syndication

The Juice Power of Backlinks. Writing articles with backlinks to rank in article directories – is dead. This method of back linking was destroyed by the Google Panda updates. The amount of traffic and income you will generate from writing articles for directories is simply not worth the time or the effort any more. Using