Category Archives: Marketing Objectives

Marketing Objectives

I consider Seth Godin, to be one of the world’s best marketer’s.  So, I thought I’d share a few quotes of his that I personally can relate to about marketing your business.

To read the full list of 29 quotes by Seth Godin, plus personal comments by Dharmesh Shah, visit inbound.org website.

Quotes from Seth Godin…

  • Marketing is a contest for people’s attention.
  • Fitting in is a failure. Not standing out is the same as being invisible.
  • Waiting for perfect is never as smart as making progress.
  • The largest enemy of change isn’t ‘no’, it’s ‘not yet’ – that is the easiest way to forestall change.
  • Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new.
  • Good marketers realize marketing is not an expense, but an investment.
  • Selling to people who actually want to hear from you is more effective than interrupting some.
  • Customers care about the price only when they have nothing else to care about.
  • The scalable, profitable strategy is to change the game, not to become the most average.
  • Marketing is no longer about the stuff that you make, but about the stories you tell.
  • It’s easier to love a brand when the brand loves you back.
  • People do not buy goods and services. They buy relations, stories and magic.

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