Category Archives: Branding

Ten Branding Musts for Small Business Success

Branding is not just your logo or tagline or the “look” and “feel” of your marketing communication. Branding is the sum total of your customer’s experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your company and product are – it’s what people say about your

Brilliant Branding Builds Business

Branding is the overall intellectual and emotional impression people have when they think of your company and its product(s). It is a strong and consistent message about the value of your business. A memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their problems. Therefore,

Why Brand?

Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you.  Link your business with a design, logo, slogan, and/or color and observe the positive results. Brands create a feeling of familiarity. If customers have seen your logo,

A Branding Online Presence

Branding, as a whole, is essential for any serious business because a company’s brand is what distinguishes it from its competitors. In today’s computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business

Promoting Your Brand

Remember the importance of branding. If you haven’t already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand Make your brand as unique as possible. Catch the eye of the public by creating something different- something that people have not yet

Branding Strategies

Probably you have noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exist more than ten competitors in providing air travel services for travelers both inside and outside the United States. How

Become an Expert in your Business Field

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect can transfer directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product. A website is the best place to

What Does the Customer Gain from your Brand?

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you.  It’s the image you present at all times.

What Exactly is a Brand?

It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning… A brand consists of eight basic building blocks: – The Name – The Logo (brand icon) –

How to Effectively Brand Your Small Business

Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind. From color business cards

Understand the Objective of Branding

As a consumer, how is it possible to distinguish one competitor from another when they are selling almost the exact same product? That is where branding comes into play. In fact, this is one of the most important yet most complicated aspects of branding yourself, and or your business. Before you are able to understand

The Whole Point of Blogging

The whole point of blogging from your WordPress website, besides posting frequently, is that you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 250 words make great articles that you can add on

Keep This in Mind When Using Facebook

Keeping in Touch There are a few things to keep in mind when using Facebook: Professionalism – Facebook is a site that is so hip, hot, and happening – and easy to use- that it doesn’t just encourage you to be informal; it practically orders you to be. The thing with Facebook is that, you

Understanding WordPress

To better understand WordPress, I want you to think of it hypothetically, as being like a fruit tree. You have your tree trunk (main site) which you want to keep expanding and produce nutritious fruit. But what gives your tree stability and good health, are all the roots that span out in every direction to

Writing Effective Web Copy

In the world of the Internet, writing the right web copy is important: people do not visit a website and read every single word on the post or page. Website visitor’s need to get the right information they were searching for, in the least amount of time. They don’t want to have to go searching

Send Multiple Text Messages From your Computer

YepText is the latest product of Adam Howartiz and Tim Donovan that has transformed the whole concept of mobile marketing by providing a complete system for text message advertisement. This product teaches you all the secrets of mobile marketing plus fine details about multiple topics are also provided by the authors. You can learn how

What are Backlinks?

Backlinks are the backbone of search engine positioning. Backlinking is very useful for the people who cannot afford  money on advertising. These links lead to a web page and back lead to another web page. The backlinks work great with the websites that are designed with high quality, well established and with good ranking. There are