Category Archives: Branding

Brand Positioning Strategy

Branding Is Now a Major Ranking Factor

Branding Everything has changed on the World Wide Web.

Today! Like it or not, you’re competing on the web against major household brand names– The Big guys who have millions of dollars to spend on Advertising.

Because of the Power of Social Media it’s not just who you know but…who knows you as in referrals…

The first step is that you have to admit that you have access to the same “Marketing” building materials as your competitors to promote your brand.

If you’re going to make radical transitions in your life or organization, you first have to stop making excuses and admit you control and have access to the same marketing tools/platforms as others.

A decade ago posting a properly optimized websites was all it took to achieve ranking. Today’s internet audiences are far more savvy and sophisticated. Today’s websurfers prefer video and photos to text, hence the popularity of Pinterest.

You need to learn how to do the same thing that everybody else is doing, BUT do it in a way that gets you better results. (Don’t re-invent the wheel, improve on it.)

Something that worked last year is not working today. And it’s even more accurate when it comes to SEO and Google .

Today you need to think outside the box and apply methods, strategies and techniques that gets your brand recognized and it being the biggest leverage of your efforts, time and money.

If you want to rank and drive real traffic, you need to build your online brand.

Say you’re a local hair stylist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Vidal Sassoon. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank higher in the search engines.

How can you build a local marketing brand?

What constitutes a strong brand offline? Well, you might have printed ads in your local magazine, newspaper, or maybe on the radio or on television.

Google is trying to accomplish the same thing online. The search engine crawlers are evaluating everything they can find pertaining to your brand, including your website content, press releases, videos, presentations, PDFs, webinars, podcasts, articles, and Social Media.

The more varied content that you have, about your brand, and the more frequently this content is verified as quality content and its relevancy to your target market, the better the Google crawlers will be able to authenticate your brand. And by defining your brand as an industry leader, the better your site’s rankings will be.

Focus more on your content variety and distribution — both onsite and offsite – and less on the volume of back links to your site. You want to get your videos found and shared on YouTube, by utilizing Social Media. Your presentation slides should be shared on SlideShare. Share your content on relevant sites and be a guest blogger on other high ranking sites, etc.

These links on other platforms will have much more authority and represent a branding citation that will boost your SEO.

The take home lesson is, it’s not only important to create useful content and build that brand awareness, you need to take note of what works. You also need to attempt to find ways to build momentum on your site and follow-up with more of the same!

Google is becoming more and more like a social networking site, and less like a search engine. So keep that in mind the next time you promote your business online.

The bottom line is that while SEO is not dead, it has changed so radically in the past few years that the rules of the game have changed. If you want to win, you need to adjust your approach and start creating compelling content that both the search engine bots and the public want to view.

Website Optimization

By: Fay B. Bolton.

Writing Articles

What is Writing Articles for Article Syndication? It’s amazing how many people hate to write on their own blog and would rather use someone else’s content as a way of building content on their own site. As we all know, using someone else’s content on your blog, you run the risk of Copyright laws and a hefty fine

Constant Content

Constant Content

Marketing Objectives Compelling and Useful Constant Content… Interesting sites will increase their recognition in the search engine rankings on their own through high quality website content writing, that is informative and has a solution to a problem, or answers someone’s question. Creating compelling Constant Content and useful content will likely influence your website more than any other factors

Web Color Chart

Colors Convey Expression and Meaning Make sure the colors you chose send a message that fit with your brand attributes. For example, if you need to build trust and credibility, choose medium tones of the color blue to convey this message. When creating your visual identity on your website, business cards, logo, handouts, etc., keep

Affordable SEO

Affordable SEO FIRST! How Much Does it Truly Cost to Build a Website? Building a website on the internet, to get noticed among millions (350,000,000) of other websites, for small and medium sized businesses without paying thousands of dollars, that was not at all possible, until NOW! You must have a website today, otherwise your

SEO Basics

SEO Guide… Base your website SEO optimization first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content, product or service and are using search engines to find you. Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search

Blueprint

Blueprint to Profitable Web Sales, FREE! Copy Want to learn the inside Secrets on maintaining consistency in your look and tone of your copy, so that your reader’s feel emotionally engaged and take immediate action when presented with your products or ideas on your page? Want to learn what the four basic questions are to

Five Benefits of Personal Branding

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.  Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem. Here are five great benefits of creating a strong personal brand:

Have You Been Branded?

The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Humans think with

Benefits of Branding

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your business purpose, focus, and image all combine to create your brand. Why should you make this effort?  Below are a few benefits: *You are remembered. It’s hard to remember a

Are You Paddling Or Floating?

Ask yourself are you paddling or floating your canoe down the river of your business life?  If you’re floating then you’re on the defense, (protection) if you’re paddling then you’re on the offensive (attack) – where do you want to be? In today’s business climate if you’re not on the offensive then you’re being whipped

How to Effectively Brand Your Small Business

Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind. From color business cards

Initial Steps of Branding Yourself

Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a successful brand image is to

Using Your Logo Efficiently

There should be a consistent look and feel to every page of your website.  You want your visitors to know they haven’t left your site when they go to another page.  Icons for going back or to the next page, for printing the page or even the icons that line your menu should all follow

What Constitutes Branding?

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly. Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different

Does your Online Marketing Stimulate an Image?

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into

Brand Identity is a Promise

Whether that promise involves product quality, service, price or a million other things or variables.  A strong brand identity can place a business above its competition all by itself. But having a brand that’s strong takes time, money and effort to grow. It’s not as easy as just creating a logo or writing a tagline.

What’s in it For The Customer?

Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren’t concerned about the logical points of the purchase. If they were, the vast majority of us

Importance of Color in Branding

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method. Choosing the right dominant color for your brand is crucial. This color should appear on all your promotional material. Following is the most

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