Category Archives: Advertising

The Art of Writing a Great Sales Letter

Read what the masters of persuasion had to say about crafting a winning sales letter to sell a product or service. Apply these rules to your landing pages and other offers to receive maximum results from your copy.

These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett.

Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter. There words are as true now as they were back then.

The Art of the Sales Letter
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Advertising Strategies to Women

Social Values Step away from the predictable “product” as being the hero, in your advertising and marketing campaign, and focus on the end user. A woman and her needs! Recognize that women have multiple roles to play in life, and embrace it in a positive way. Don’t portray women as being stressed out, frazzled, or

Good Stories are Priceless when Marketing to Women

Create an emotional connection It’s the specifics in a campaign that make women think, “They’re talking to me – that’s my life.” For one thing, the campaign creators that clearly know that women rationalize their purchases, especially when spending money on themselves. (Men just don’t seem to have the same guilt gene that women do.)

Divorced Women

Divorced Parents Women historically have been plunged into a lower standard of living after divorce, as a result of losing their husband’s income and benefits. Well this is still true, the picture is improving, driven in part that the facts that so many married women now earn paychecks and gainfully employed at the time of

Unhealthy Eating Habits

Eating Habits of Americans and Marketing Strategy There is no real need to look at obesity statistics, when a stroll through an American mall will do. Women have higher obesity rates than men, according to the center for disease control.  More than one-third of women ages twenty through seventy four are obese.  Women are expected

Strategic Advertising

We must consider your prospects as typical people, who are using rival brands. A women for instance, using her favorite soap. What could you say to her in person to get him to change to your brand? We cannot go after thousands of women until we learn how to win one. You must have a

Advertising Ideas

Advertising Strategies In a print ad, Ask yourself, “Would this help a salesperson sell the goods?” “Would it help me sell them if I met the buyer in person?” People are pretty well educated when it comes to advertiser’s must tell the truth. They know that they cannot, deliberately mislead people. However, on the other