Brand your Website Using these 10 Steps

Website

Brand Marketing Strategy.

  1. Your brand (name) should be easy to remember, pronounced over the phone and should be the same as your domain name.

  2. Your slogan should say exactly what you do or at least what field you are operating in. If not, your logo design should handle that task for you.

  3. Your website should have a combined brand identity, which includes the Logo, Icon and a Favicon (short for favorites icon), also known as a shortcut icon, website icon, URL icon, or bookmark icon is a file containing one or more small icons, most commonly 16×16 pixels, associated with a particular website or webpage. All these items should unit together using the same colors, fonts and concept. Your Favicon is an important item which should not be ignored by your webmaster. The Favicon is used as an icon for your bookmarked links when your readers bookmark your pages.

  4. You’re a professional business with a professional reputation to build so make sure you use your domain name email address, example:@yourdomainname.com, do not use free e-mails (Gmail, Yahoo!, Hotmail, etc)

  5. Always include a Link to your website within your signature of your e-mail account.

  6. Social Media Sites are very popular and they are a great way for people to recognize you by your logo or Favicon. Set up a Twitter and Facebook account and offer good quality advice in your posts so people will follow you to your website.

  7. Make sure you have custom made business cards that represent your brand identity. You will realize what effect and a good image a business card can reflect on your brand.

  8. Other giveaways that are branded and include your URLand links to a variety of your other products is an ebook. They are a great way to brand you and your business.

  9. Always wear a name badge with your company logo on it whenever you are out and about in your community.

  10. Finally, have a well written “About” page and Bio. Point out and clarify what it is that you do.

To learn more about Branding, watch this short informative video.

 



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