What is Marketing?

What is Marketing?

Learn Everything You Always Wanted to Know About Marketing! Marketing is defined to be, “The Art of Selling”. Marketing is a business card, an advertisement, a brochure, a press release, a website. And more recently, Marketing is Social Media like Facebook, Twitter, LinkedIn, Google Plus accounts, etc. Marketing is that relationship that connects a business

10 Rules to Business Success

1: Be Authentic… People want to buy from someone they can trust, and the best way to create that trust is to be authentic. 2: Don’t Try To Please Everyone… You’re never going to be able to please everyone. Stand up for your mission and what you believe in without compromise, and you’ll build a…

Meta Description and Social Media

Why do I need to use social media metadata tags in my social media marketing? Social media marketing is one of the single most influential tools that a marketer possesses today. Many business have reached great levels of success solely through marketing using these powerful information channels. There really is no “secret” in how to…

Social Media Today

Have you ever shared a blog post, or article on Facebook, or Google+ only to realize that the photo that showed up didn’t match the subject content, or even worse, there wasn’t a photo at all to speak of, just the website header banner that displayed that killed the whole appeal of the post? These…

Mobile Friendly Website by April 21st

Starting April 21, Google will be expanding its mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. To get help…

Marketing Objectives

I consider Seth Godin, to be one of the world’s best marketer’s.  So, I thought I’d share a few quotes of his that I personally can relate to about marketing your business. To read the full list of 29 quotes by Seth Godin, plus personal comments by Dharmesh Shah, visit inbound.org website. Quotes from Seth…

Get your site mobile-friendly by April 21st or drop in Google search results!

Let’s talk about a mobile-friendly test that’s available to check your site. Available is a straightforward tool that will allow you to quickly check a web page on your website to see how mobile-friendly it is. The mobile-friendly test page for URL’s can use the QR code on your screen or even the short URL….

Starting a Blog

How To Write A Blog When you start adding content on your blog, you must first establishing yourself as an expert in your field as quickly as possible, in order to get possible prospects to continue to read your blog. This will help you gain both recognition and respect from your readers almost immediately. If…

What is a URL

What is a URL Address… Definition: URL stands for Uniform Resource Locator. Or a Unique Address. A standard style used for all Internet addresses on the World Wide Web. Search Engines generally give priority to URL’s that contain keywords. It is therefore worthwhile considering the registration. Example of a URL: http://www.FloridaVacations.com The first part of the URL (such…

Call to Action Examples

Let’s be honest about Marketing… The Internet provides us with a great opportunity to market our products or services to a mass audience, all at the same time on multiple platforms. Being a business owner you need to generate an income by providing your target market the necessary products or services they need to make a…

Landing Page

Landing Page Design Understanding the function of your landing page on your website:- Your website landing page refers to how good someone’s experience is when they land on the page they were directed to after clicking on your link from a social media site, blog post, video or even an ad. You can improve your landing page experience by focusing on…

Customer Commitment

Why should I choose you? All your customers want to know is, ‘why should they choose you?’ Why should they spend their hard earned money on your product or service? Why for that matter should they even look at your website? ‘Why? Why? Why?’ Once you know ‘WHY’ their doing something, everything else is just…

Website Optimization

Seo Techniques for Website Ranking Proper content optimization on your website can achieve far greater results for your efforts, than building 800 backlinks from non-relevant websites. (We know what your prospects are searching for in your particular industry, field or hobby. Contact us.) Now, link building is important, don’t get me wrong, and especially social…

Brand Positioning Strategy

Branding Is Now a Major Ranking Factor Everything has changed on the World Wide Web. Today! Like it or not, you’re competing on the web against major household brand names– The Big guys who have millions of dollars to spend on Advertising. Because of the Power of Social Media it’s not just who you know…

Why use LinkedIn®?

Last week LinkedIn® announced officially that they have over 200 million members worldwide.

Google Update

Major Shift in the World of SEO… There has been a major shift in the world of SEO and it’s all got to do with Google. The top 10 slots in Google have been slashed to less than five spots available for small businesses. Now those limited spots are more competitive than ever before. All…

Closing the Sale Using Video

Video Marketing to Close Transactions… People love to buy, but not to be sold to. So how do you sell your product without being all salesy to your prospects? Teach! Video marketing is the most effective form of marketing to get conversions. Tell a story about how to use your product. Teach your viewers about…

Content Validity

Using Content for Marketing on the Internet and Attracting Prospects… If you are currently marketing your business online and have not put a great deal of thought into your websites content validity, you are making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all it…

Search Engine Optimization Techniques

Search Engine Optimization There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we go into details, you have to understand first how search engines work. Search engines are into providing their users with the most relevant…

How to Make a Product Video

Making of a Product Video The type of video you decide to create will largely determine the other elements that you use. Keep these four key elements in mind during the planning and production of your product video: Target Audience: This is the most important decision you need to make. Who are you trying to…

Website Evaluation for Strategic Selling

Increase Conversion Rate through Strategic Selling… Your prospects must be able to evaluate your offer, believe your claim, credibility, and understand what you’re like to work with—all from within your website. Leaving these key purchase criteria questions unanswered interrupts prospect attraction, creating a barrier of resistance for them to buy from your site. The hitch? We couldn’t…

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